Best life insurance

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Finding the best life insurance for you

You have a number of options when it comes to life insurance, and the best life insurance for one person may not be the best for another. Before comparing policies, you should have a good understanding of the type of life insurance and the level of cover that you need, as well as your budget.

A young parent who has just taken out a mortgage will have different insurance needs to those of a pensioner with adult children, so it’s important to find the policy that’s best for your situation.

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Best term life insurance

Term life insurance covers your family only if you pass away during an agreed period of time, generally 10 to 30 years. If you pass away during this period, your family will receive an insurance payout, provided that you have kept up with your premiums. You also choose whether you want your level of cover to stay the same over time or whether you want it to increase or decrease, depending on why you need insurance.

Term life insurance may be best for those who have a firm idea of what period of time they need to be covered for. This may be the time it will take you to pay off your mortgage, or until your children are no longer dependent on your income. If you’re young or in great health, you may need a policy with a longer term, as you are at less risk of dying in the near future.

However, the longer the term, the more you’re likely to pay for insurance and this is something to keep in mind when looking for the life insurance that’s best for you.

Best life insurance policies for people over 50

Once you’re over 50, your life insurance needs are likely to change, as will the type of policy that best suits you. You may no longer have a mortgage or dependents that rely on your income, which means you may need less cover or only want a policy to cover the rest of your working life.

Many providers offer life insurance designed specifically for over people over 50, and these may be the best option for you at that age. If you’re wealthy, it may also be worth considering whole-of-life insurance, which can help offset the potential cost of inheritance tax.

Best whole-of-life insurance policies

Unlike term life insurance, whole-of-life insurance provides ongoing cover for your entire life. As long as you continue to pay your premiums, your family will be covered when you pass away.

Whole-of-life insurance can offer more stability than term insurance, and it may be best for those who want life insurance cover indefinitely. As life insurance payouts are generally not liable to tax, it can also be a good way to protect against any potential inheritance tax your family would have to pay in the event of your death.

The best whole-of-life insurance is the policy that offers the best level of cover at the lowest premium. Some providers will review your premiums after a certain period of time, and this is something to keep in mind when considering whole-of-life cover, as it can often mean that your insurance will increase in price over time.

How to find top-rated life insurance policies

Defaqto provides star ratings of all the major insurance providers. This may be worth checking when initially looking for life insurance. You can then compare a range of top-rated life insurance policies here on Finder.

If you want personal advice on how to find life insurance, you can speak to a fee-free insurance expert from our partner Active Quote by calling 0800 862 0945.

Tips to keep the costs down

There are a number of things you can do to lower the cost of your life insurance, regardless of which type of policy you need. These include:

• Picking the right level of cover. The sum insured is the amount that your family will receive in the event of your death. While it may be tempting to select the highest amount possible, this will lead to you paying more for your insurance in the meantime. You should have a firm idea of what your life insurance needs to cover, and this should be reflected in the size of your sum insured amount.
• Comparing your options. A life insurance policy can be an expensive commitment, so it’s important you’ve looked at a range of providers and policies before finding the one that is best for you. If you already have life insurance, it’s still a good idea to compare other policies to find out if you could save money by switching.
• Improving your health or wellbeing. When applying for life insurance, providers assess your age, health and medical history, and this then helps determine the size of your premiums. By eating healthy, exercising and forgoing harmful habits like smoking and drinking, you can reduce the cost of your insurance.

Where can I compare the best life insurance deals?

You can compare policies here.

Our 2024 life insurance customer satisfaction league table

We asked policyholders to rate their satisfaction with their life insurance company, and whether they’d recommend it to a friend. We’ve shown both for each brand in the table below. Our independent survey of 750 life insurance customers was carried out in December 2023.

Brand	Logo	Overall satisfaction	Customers who’d recommend	Review	Link
Zurich		★★★★★	92%	Zurich’s options for life cover include life insurance and life insurance with critical illness. There are often perks such as shopping vouchers when you sign up. Zurich topped our customer satisfaction league table this year, scoring 4.6 out of 5 stars overall, with 92% of its customers recommending it.	View deals
Vitality		★★★★★	89%	It’s hard to miss Vitality’s bright pink branding. Vitality offers life cover and income protection, as well as illness cover. Its overall customer satisfaction score was 4.6 out of 5 stars, with a “would recommend” score of 89%.	View deals
AIG		★★★★★	91%	AIG offers a wide range of options for life insurance cover, including life and critical illness policies. AIG scored 4.5 out of 5 stars for overall satisfaction, with respondents in our survey praising the provider’s “helpful” customer service.	View deals
Aviva		★★★★★	88%	The largest general insurer in the UK, Aviva offers life insurance, critical illness cover and over-50s life insurance, as well as income protection cover. The company got 4.4 out of 5 stars from its customers in our poll.	View deals
SunLife		★★★★★	86%	SunLife’s roots go back to 1810. It specialises in products for people aged 50 and over. The company scored 4.4 out of 5 stars for overall satisfaction, with respondents in our survey citing the brand’s “reliable” customer service.	View deals
Scottish Widows		★★★★★	85%	Scottish Widows was founded in the early 1800s. It offers life cover and critical illness cover. The brand got 4 out of 5 stars for overall customer satisfaction.	View deals
Direct Line		★★★★★	83%	Direct Line has several options for life insurance, including a specialist over-50s life insurance policy for customers. Cover is provided by AIG. Direct Line scored 4 out of 5 stars for overall satisfaction.	View deals
LV=		★★★★★	80%	LV= offers life insurance, critical illness cover and income protection. It got an overall satisfaction score of 4 out of 5 stars. Its customers in our survey said the company was easy to contact and communicate with.	View deals
Legal & General		★★★★★	81%	You can get life insurance with the option to add critical illness cover through Legal & General. The maximum age for applying for critical illness cover is 67. It often offers gift cards when you sign up. Its customers in our survey scored the brand 3.9 out of 5 stars.	View deals
Canada Life		★★★★★	84%	Canada Life offers level cover, increasing cover and decreasing cover life insurance. You have to apply via a financial adviser. Canada Life scored 3.6 out of 5 stars for overall customer satisfaction.	View deals

Frequently asked questions

• Who gets the insurance money when I die?

  The people you name as dependants in your policy will receive your insurance payout. This is generally your family or loved ones.

• Can I take out multiple life insurance policies?

  Yes, it’s perfectly fine to have a couple of life insurance policies at the same time, and people often do this to cover all eventualities. You will still need to pay the premiums on all policies in order for them to remain valid.

• How do you claim life insurance?

  After you die, your family can contact your life insurance provider to begin the claim process.

Written by

Danny Butler

Publisher

Danny is a publisher at Finder specialising in insurance and investing. He previously worked at the global insurer Aon and has appeared in national media giving advice on insurance. Danny holds a BA in International Business from the University of Plymouth and has undying loyalty to his average-poor football team, Portsmouth FC. See full bio

Danny's expertise

Danny has written 335 Finder guides across topics including:

• Car, home and business insurance
• Helping people save money on their insurance
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