Whether you don a scary outfit or just hand out sweets to trick-or-treaters, there’s no escaping Halloween. We looked into how much money is spent on Halloween from our bank accounts in the UK each year.
Halloween statistics UK: Highlights
Halloween spending in the UK is projected to reach £776 million in 2024.
3 in 5 Brits (58%) plan to make a Halloween purchase, with an average planned spend of £25 per person.
Gen Z are most likely to spend on Halloween in 2024, with 84% of this group planning to spend.
However, millennials plan to spend the most, with an average planned spend of £43 per person.
London is the region expected to spend the most on Halloween in 2024, with 3 in 4 (74%) planning to spend an average of £43 each.
3 in 5 Brits (62%) plan to spend less than £20 or nothing at all on Halloween.
A quarter of Brits (25%) claim that Halloween is their favourite holiday.
How much do we spend on Halloween in the UK?
Brits are expected to spend £776 million on Halloween in 2024, according to a recent Finder survey. Around 3 in 5 (58%) are planning to spend some money on celebrations, decorations or costumes, with an average spend of £25 per person.
However, lots of us are still making sure to cut costs this October. While £25 is the average spend, 3 in 5 Brits (62%) plan to spend less than £20 or nothing at all for Halloween!
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Generation Z and millennials are the big spenders when it comes to Halloween. In 2024, 84% of gen Z and 81% of millennials are planning to put at least some money towards the event, whether that’s decorations, costumes or general celebrations.
Both generations also have a relatively high average spend per person, with the average gen Z-er spending £41 on their Halloween celebrations and the average millennial spending even more at £43.
The enthusiasm for Halloween seems to decrease with age, however, as just 29% of baby boomers and 19% of the silent generation expect to make a spooky purchase. Gen X sit somewhere in the middle, with just over half of this group (53%) planning to spend £19 each on average.
Those in London are planning to spend big this Halloween, with 3 in 4 (74%) planning to spend an average of £43 each. They are joined by residents in Northern Ireland, who are also planning to spend a significant amount on Halloween this year. Three quarters (75%) are planning to splash out, with an average spend of £43.
Meanwhile, those in the North East and South West of England are least likely to engage in Halloween spending. Less than half of people in the North East are spending, with a much lower budget of just £23. Similarly, only 45% of those in the South West, with the lowest planned spend of all regions – at just £13.
In 2019, it was expected that UK residents would spend £474 million on Halloween celebrations. This has increased significantly in the 5 years since, despite the recent cost of living crisis, with the UK now projected to spend 64% more in 2024, with a total of £776 million.
How much is the UK embracing Halloween?
A recent survey1 found that a quarter of Brits (25%) claim that Halloween is their favourite holiday. However, another survey back in 20222 found that only 1 in 10 Brits (12%) believe that Halloween is celebrated because it is a ‘proper’ special occasion, while a whopping 83% of Brits think that it’s celebrated more because of commercial pressure.
Methodology
Finder commissioned Cenuswide to survey 2,000 adults from 1-4 October 2024 to find out how much adults planned to spend on Halloween in 2024.
Click here for more research. For all media enquiries, please contact –
Matt Mckenna
UK Head of Communications T: +44 20 8191 8806
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Louise is an editor at Finder, specialising in a broad range of financial topics from energy to first-time buyers and financial wellness. As Finder’s video manager she is also responsible for presenting and producing the UK’s video content across multiple channels including YouTube, TikTok and Instagram. She has a Bachelor’s Degree in English Literature from King’s College London. In her free time, Louise can be found performing in comedy clubs across the UK or figuring out how to justify having a hot tub in her garden. See full bio
Louise's expertise
Louise has written 16 Finder guides across topics including:
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
Sophie's expertise
Sophie has written 82 Finder guides across topics including:
Publishing original personal finance research
Creating data-led statistics pages to highlight industry trends
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An estimated £1.3 billion has been spent on unwanted gifts in the UK, with around 31 million Brits receiving a gift they did not want.
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