Finder Score

Maths doesn't have to be boring. The Finder Score is our objective editorial and insights driven number crunching machine (powered by human experts).

What is the Finder Score?

At Finder, we’re committed to helping you save money and make better financial decisions. That’s why we created the Finder Score, a simple way to compare different financial products like bank accounts, savings accounts, trading apps, credit cards and more, based on their overall value and benefits.

We’ve spent years assessing hundreds of financial products annually for our Finder Awards program. This experience has shaped our understanding of what makes a financial product truly valuable for consumers and shaped our methodology for Finder Score.

Finder rating

How does it work?

Our expert team evaluates various products in our database, assigning each one a score out of 10. A higher score means the product is more competitive and may offer better value.

We carefully consider a range of factors and features, weighting them according to the typical user of each product. For example, with low-rate credit cards, the interest rate is a key factor, while for frequent flyer cards, the bonus points and points per spend hold more weight.

Our goal is to highlight the features that matter most to you. Each score is determined objectively, without any commercial bias or influence from partnerships.

This methodology applies only to products with a Finder Score displayed.

Why did we come up with the Finder Score?

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Comparison made easy

Comparing your household bills is hard work. We thought there should be an easier and more objective way to make sense of all the options we compare.

Free

Price isn’t everything

About a quarter million use Finder each month to compare. Finder Score can help you make sense of your options and choose the right product.

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We’re here to help

Finder is editorially independent. The Finder Rating is designed to help you make an informed decision and get better value for money.

Finder Scores: What they mean

Finder rating

If you want peace of mind, this rating will give it to you. These products offer the best value and outcomes considering various product features, terms, conditions and price.

Finder rating

Well-balanced products that provide what you need, offering a healthy mix of competitive features at a good price. However, they’re not quite the best in class.

Finder rating

Bottom line: You can find better, but these products still offer reasonable value and have the basics sorted.

Finder rating

These products may not offer much value in the long run, and there are better options available.

How do we source our data for Finder Scores?

A Finder Score is a number between 0.1 and 10 that reflects a product’s value and features compared to similar products in its category. The higher the score, the better the product.

How do we calculate the score?

Our editorial team at Finder selects up to 10 key product features, such as annual fees, interest rates or bonus rewards points. We score each product’s features out of 10, comparing them to other products in the same category. Then, we weight the scores based on how important each feature is to the average consumer for that particular product.

Our data drives the scores

Finder Scores are calculated using our extensive product dataset, which contains information on thousands of financial products. We strive to keep this dataset up-to-date, updating it whenever a product feature changes, like an interest rate or fee. While we aim to include as many products in the UK marketplace for each category as possible, our dataset is continually expanding, so some products may not yet be included.

How often do Finder Scores change?

Our scores aren’t static. They’re dynamic and adapt whenever a product changes. In fact, scores are instantly re-calculated every time a relevant product feature is updated. If there are broader changes that affect a whole group of products, such as an interest rate adjustment, we’ll update the score for every product in that group. This means you’ll always see the most accurate and up-to-date scores, helping you make informed decisions about your finances.

Who is the Finder Score editorial and data team?

Our goal is to inform, educate, serve, challenge and amuse our users. As a result, our editorial and data collection process is objective, impartial and free of any influence from banks, financial institutions or partners.

With the Finder Score, our goal is simply to give you the best and most accurate information available, so you are informed and can make financial decisions that best suit your situation.

Our editorial and insights team include:

George Sweeney
George Sweeney

Deputy editor, Investing

George is a deputy editor and personal finance expert at Finder, specialising in investing and pensions. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers. He’s focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt.

Kate Steere
Kate Steere

Editor, Banking

Kate Steere is an editor at Finder, specialising in fintech, banking, mortgages and cryptocurrency. She has previously written for The Motley Fool UK and Fitch Solutions, where she covered a wide range of personal finance topics and kept a close eye on market trends.

Jason Loewenthal
Jason Loewenthal

Senior Writer

Jason is a writer and editor. He worked as a senior subeditor for Finder for 5 years and in that time became familiar with a wide range of financial products and services. Before that, he worked for Australian Associated Press. He has a BA from Macquarie University in Australia. Jason loves to help other people find new ways to save money.

Louise is an editor at Finder, specialising in a broad range of financial topics from first-time buyers to financial wellness. As Finder’s video manager she is also responsible for presenting and producing the UK’s video content across multiple channels including YouTube, TikTok and Instagram. She was previously an editor and video presenter at the travel site Lonely Planet, researching trends and shooting in locations from Croatia to Abu Dhabi. Louise has written for fintech and lifestyle brands, including Flux, Culture Trip and David Lloyd.

Matt Mckenna
Matt Mckenna

Head of PR & Content

Matt has been conducting consumer research and investigations for 9 years within personal finance, with a particular focus on investing, banking and fintech. He is one of Finder’s spokespeople, appearing on Bloomberg, ITV News and BBC Radio as well as being quoted in a range of national publications, and recently sat on the board of Citizens Advice Westminster for a number of years.

Chris Lilly
Chris Lilly

Head of Publishing

Chris Lilly is the UK Head of Publishing at finder.com. He’s a specialist in credit-based products, including business and personal loans, mortgages and credit cards, and is passionate about helping UK consumers make informed decisions about their borrowing.

Matt Boyle
Matthew Boyle

Senior publisher, Banking

Matthew is a banking publisher at Finder. He has around a decade of experience with publishing useful guides to help UK consumers and small business owners make better financial decisions.

Emily Herring
Emily Herring

Publisher, Investing and credit

Emily is a publisher at Finder specialising in investments, crypto and credit-based products, including credit cards, business and personal loans and mortgages. Emily has a Masters in Creative Writing & Publishing and a Bachelor of Arts in Communication & Media.

Sophie Barber
Sophie Barber

Content marketing manager

Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles and is passionate about creating content that taps into trending topics and helps make personal finance decisions easier.

Matt McKenna's headshot
Written by

Head of Communications & Content Marketing

Matt is Finder's Head of Communications & Content Marketing (UK), overseeing research, surveys and spokesperson appearances. See full bio

Matt's expertise
Matt has written 18 Finder guides across topics including:
  • Investing
  • Banking & savings
  • Scams & consumer advocacy
  • Money saving
  • Tech & AI in personal finance

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