Easter statistics: Celebrations and spending in the UK

In 2025, Easter falls on Sunday, 20 April, and many households will be piling up Easter eggs ready for the celebrations. Our research reveals how much Brits are planning to spend from their bank accounts this year on chocolates, treats, decorations and other Easter-related celebrations.

Easter statistics: Highlights

• 86% of Brits plan to celebrate Easter in 2025, which is around 46 million people.
• Brits are projected to spend approximately £1.5 billion on Easter 2025, with an average spend of £37 each.
• 7 in 10 UK consumers purchased gifts for Easter in 2024.
• Approximately 80 million Easter eggs are sold in the UK each year.
• However, reports suggest Easter egg sales fell by 12% in 2024, with inflation partly to blame.

How many people celebrate Easter in the UK?

86% of UK adults plan to celebrate Easter in 2025, which is around 46 million people. This figure is up from 84% who planned to celebrate the holiday in 2024 and 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023.

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How much will people in the UK spend for Easter?

It is projected that people in the UK will spend a total of £1.5 billion on the Easter weekend in 2025, including chocolate, gifts, decorations and entertainment. The average spend per person over the Easter celebrations is predicted to be £37.

How many Easter eggs are sold in the UK each year?

Estimates suggest that between 80 and 90 million Easter eggs are sold in the UK each year. Given that 46 million people plan to celebrate Easter, this works out at around 2 eggs per person on average (although some kids are likely to get more!).

However, reports suggest Easter egg sales fell by 12% in 2024, with rising inflation and more health-conscious attitudes by Brits given as possible driving factors.

How many people from each generation will celebrate Easter?

Millennials (aged 28-43) are the most likely to celebrate Easter in 2025, with an impressive 91% planning to do something to mark the occasion and an average spend of £53. This may, in part, be because millennials are the likeliest generation to have young children.

Generation Z adults (aged 18-27) are also keen to enjoy the Easter weekend, with 90% celebrating and spending £39 each on average.

Meanwhile, baby boomers (aged 60-78) are the least likely to celebrate Easter, with 80% marking the occasion and an average spend of £23, more than half the spend of millennials.

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How many people from each region will celebrate Easter?

Londoners are most likely to mark the Easter weekend, with an impressive 9 in 10 people (90%) planning to celebrate in some capacity, spending an average of £46 each!

Residents in Northern Ireland and Scotland are not far behind, with 89% in each hoping to celebrate. Northern Irish people will spend an average of £45 while Scots plan to spend £41 each.

At the other end of the spectrum, 73% of residents in Wales are planning to celebrate, with an average spend of a more economical £30 each.

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Methodology

Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 5 and 10 March 2025, with representative quotas for gender, age and region. Surveys were also carried out previously in 2024 and 2023.