LV='s comprehensive car insurance is a strong competitor in the market. The company is well respected and did well for customer service in our survey. We picked its comprehensive policy as best for cheaper rates because, after running quotes for a range of different age groups, we found that LV= tended to offer competitive insurance quotes across the board.
A downside is that some changes to your policy can result in admin charges and cancellation past the 14-day cooling-off period means paying a cancellation fee. However, LV= isn't the only insurer to charge these kind of penalties so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.
Remember, cheapest isn’t always best. Get started by visiting LV=’s website and sign up for a policy. If you have read this review and decided that LV= is not for you, you can also compare other car insurance policies on the market.
Best for: Cheaper rates
Pros
99% of claims paid*
Multi-vehicle insurance
Claims line is open 24/7
Cons
A change in vehicle or named drivers may result in an administration fee
8
Great
LV= offers car insurance for standard cars, as well as electric cars. This insurance provider’s comprehensive policy comes with uninsured driver promise and EU cover up to 180 days per year. Here’s what else you need to know.
LV= has a history that dates back to 1843. Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance such as van, motorbike, home, travel and pet cover.
This insurer has won a string of awards and typically does well for providing low-cost, good cover.
Who underwrites LV= car insurance?
LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd.
What’s covered under my policy?
LV= offers 2 levels of cover on its website – third party, fire and theft and comprehensive. If your car is less than 6 years old, you can only get comprehensive cover from LV=.
Here are some of the benefits included in LV=’s car insurance cover:
Product Name
LV= Comprehensive
Damage to your car
✓
Damaged windscreen and window glass
✓
Fire and theft
✓
Personal accident cover
✓
Liabilities to third parties
✓
Using the car abroad
✓
No-claims discount protection
Optional extra
Permanently fitted audio equipment
✓
Check the policy details for a full list of cover benefits and to ensure you have the cover you need.
Optional extras
LV= offers a range of additional protection to bolt onto your policy, including:
LV=’s comprehensive policy includes cover for loss or damage, accidental damage and windscreen repair and replacement. You can earn a no-claims discount and you won’t lose that if you have to claim for vandalism. If you apply online you’ll get a 5% discount.
This policy covers your car if it’s damaged by fire or stolen and not recovered. If you’re involved in an accident that was your fault, it covers damage or injury you cause to other people and their vehicle/property but doesn’t cover damage to your car.
Get cover you for charging cables, wall boxes, batteries and adaptors. If you run out of charge while you’re out and about, LV= will get you to the nearest UK charging point and it won’t affect your no-claims discount.
Add up to 6 cars and 12 drivers on a single policy, with discounts for each car you add.
How do I make a claim?
Call the LV= claims line on 0330 678 5550 to register a claim. Lines are open 24/7. If you’re abroad call +44 1689 898603.
LV= recommends you have the following to hand, to make a claim:
Personal contact details with the person you had the accident with.
Photos/videos of the damage to your car.
Contact details of any witnesses of the incident.
It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.
What is my excess?
Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.
A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.
You’ll find details about any compulsory or voluntary excesses in your policy document.
LV= customer reviews
Customers who took part in Finder’s 2024 customer satisfaction survey were very positive about LV=, with many highlighting its “reliable” customer service and competitive rates.
One customer said they’d found it “easy to get through on the phone and speak to an actual person”.
In our survey, 84% of LV= customers said they’d recommend the brand to a friend. However, those who were critical of LV= cited hikes in renewal premiums.
What proportion of LV= car insurance customers would recommend it to friends/family?
Response
LV customers
Average for all brands in our survey
This year
83.53%
80.55%
Last year
80.86%
78.53%
Source: Finder survey by OnePoll of 750 Brits
How to cancel LV= car insurance
To cancel your policy you need to call 0330 678 5111. Lines are open Monday to Friday, 8am–8pm, Saturday 9am–5pm and Sunday 10am–4pm.
If you cancel your LV= policy during its term, you’ll have to pay a £40 penalty, plus fees for the time you’ve been insured.
Frequently asked questions
Even if you’re comprehensively covered on your own car, don’t assume you’re insured to drive other people’s. It’s best to check you’re insured for driving other cars before you set off. There are severe penalties for driving without insurance.
Yes, you have the choice of paying for your LV= policy in full or by monthly direct debit payments. Note that interest applies to monthly payments.
LV= is sometimes able to add a temporary car or driver to your policy in some circumstances – but LV= isn’t a temporary insurance specialist. To add a temporary driver or car to your car insurance policy, please call LV on 0330 678 5111.
You can check your insurance date on LV=’s website when you log in to the customer portal.
The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you. Most of the data in Finder's comparison tables has the source: Moneyfacts Group PLC. In other cases, Finder has sourced data directly from providers.
*99.48% of direct motor claims paid Apr '23- Mar '24.
Helen Champion was an associate editor at Finder. She has worked in communications for over 16 years and currently writes on a range of topics including insurance and money transfers in the hope of empowering people to make better financial decisions. During her broadcast career, she helped to produce hundreds of news and breaking news reports for Associated Press TV and ITV News. And in public relations, she managed several high-profile public relations campaigns for Macmillan Cancer Support, the General Medical Council and overseas for Qatar Foundation on behalf of BLJ Worldwide. Helen has a Bachelor of Arts in Journalism from the University of Lincoln, a passion for practising karate in the dojo and a deep love of making mischief with her sons. See full bio
Jason is a writer and editor. He worked as a senior subeditor for Finder for 5 years and in that time became familiar with a wide range of financial products and services. Before that, he worked for Australian Associated Press. He has a BA from Macquarie University in Australia. Jason loves to help other people find new ways to save money. See full bio
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Finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which Finder receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. Finder compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.
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