Finder Car Insurance Customer Satisfaction Awards 2024

Welcome to the Finder Car Insurance Customer Satisfaction Awards 2024

We asked customers of some of the UK’s biggest car insurance companies about their experience and whether they would recommend their insurer to a friend or family member.

The winners

You can see our winners below, plus a full table of the results. The winners are based on both overall satisfaction scores (that is, star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend). More on this below.

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Admiral has followed its 2023 win with another in 2024. The brand, known for its multi-car policies, was highly popular with its customers in this year’s survey, with 93% saying they’d recommend it to a friend, and an overall satisfaction score of 4.5 out of 5. Its standard comprehensive policy is called Admiral Gold and comes with a courtesy car as standard.

Read our review of Admiral insurance

NFU Mutual scored well among its customers, with an impressive 89% saying they’d recommend the brand to a friend, and NFU equalled our winner with its overall satisfaction score of 4.5 out of 5. The brand has long provided cover for farmers and those living in rural areas, but there are some areas within cities where it won’t offer customers cover. All policies include Mutual Assist breakdown cover provided by the RAC.

Read our review of NFU Mutual insurance

Brand	Logo	Overall satisfaction	Customers who’d recommend	Review	Link
Admiral		★★★★★	93%	One of the most well known insurers in the UK, Admiral offers a range of cover options, including a combined home and car policy, multi-car cover and temporary car insurance. Its overall satisfaction score was 4.5 out of 5.	View deals
NFU Mutual		★★★★★	89%	NFU Mutual has long provided cover for farmers and those living in rural areas, but it’s worth noting that it. may not offer you cover if you live in certain city areas. It got an overall satisfaction score of 4.5 out of 5.	View deals
Aviva		★★★★★	84%	Aviva is the largest general insurer in the UK. Many customers praised the service, but a few said they felt their loyalty hadn’t been rewarded. Aviva scored 4.3 out of 5 for overall satisfaction.	View deals
The AA		★★★★★	80%	A staple of the British roads, The AA offers 2 types of car insurance: third party, fire and theft and a benefit-laden comprehensive policy. AA members can get a discount if they insure online. Customers praised “friendly” service and the brand scored 4.1 out of 5 for overall satisfaction.	View deals
LV=		★★★★★	84%	Known for its good value car cover, LV= offers comprehensive cover which includes windscreen repair or replacement and new locks and keys if yours are lost or stolen. The brand got 4 out of 5 stars from its customers in our survey.	View deals
Saga		★★★★★	76%	Saga offers cover tailored to older drivers – you have to be over 50 to qualify, but there’s no upper age limit. The brand scored 3.9 out of 5 for overall satisfaction from its customers in our survey. Several praised “excellent” service though a few felt prices were high.	View deals
Direct Line		★★★★★	78%	Direct Line received praise from many customers in our survey for being easy to deal with. It got an overall satisfaction score of 3.7 out of 5.	View deals
Hastings Direct		★★★★★	78%	Hastings Direct has 2 main cover options: Direct and Premier. The company also offers a “no-frills” policy called Essential, as well as third party, fire and theft cover. It scored 3.6 out of 5 for overall satisfaction.	View deals
Diamond		★★★★★	83%	Diamond targets women drivers, in a similar way to Sheilas’ Wheels. Benefits include handbag cover up to £300, and child seat cover, which it believes will appeal to women (considered lower-risk drivers). It scored 3.4 out of 5 from customers in our survey.	View deals
Churchill		★★★★★	79%	Most people would be aware of Churchill, largely due to its nodding dog. The brand is part of Direct Line Group. Churchill got 3.3 out of 5 for overall satisfaction in our survey.	View deals
Swinton		★★★★★	63%	Swinton offers 3 levels of comprehensive cover, as well as third party, fire and theft. All comprehensive options include windscreen cover and a courtesy car, and the company also caters for young drivers, over-50s and those looking for short-term cover. The brand scored 3.1 out of 5 for overall satisfaction.	View deals

Customer satisfaction ratings methodology

In December 2023, we ran a customer satisfaction survey on insurance providers. We had 750 responses about car insurance providers.

The survey asked respondents how satisfied they were with their current insurance company (on a scale from 1 to 5, and also whether they would recommend the brand to a friend or not). We turned the results into star ratings and shortlisted the top-performing brands for our awards. If there was a draw, we used the recommendation score (that is, the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Full details of our star ratings for this sector are on the insurance ratings methodology page.