Finder Car Insurance Customer Satisfaction Awards 2023

Welcome to the Finder Car Insurance Customer Satisfaction Awards 2023

We asked customers of some of the UK’s biggest car insurance companies about their experience and whether they would recommend their insurer to a friend or family member.

The winners

You can see our winners below, plus a full table of the results. The winners are based on both overall satisfaction scores (that is, star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend). More on this below.

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Admiral offers a range of cover options, including a combined home and car policy, multi-car cover and temporary car insurance. 86% of customers would recommend it.

Read our review of Admiral insurance

A staple of the British roads, The AA offers third party, fire and theft cover and a benefit-laden comprehensive cover. AA members get extra perks and customers said the service is helpful and efficient. Extra cover can be added, such as motor legal assistance, excess protection and breakdown cover. 85.8% of customers said that they would recommend the brand.

Read our review of The AA insurance

Our 2023 car insurance customer satisfaction league table

Overall satisfaction	Customers who’d recommend	Issuer	Review
★★★★★	86%		As one of the most well-known insurers in the UK, Admiral offers a range of cover options, including a combined home and car policy, multi-car cover and temporary car insurance.	View deals
★★★★★	85.8%		A staple of the British roads, The AA offers third party, fire and theft cover and a benefit-laden comprehensive cover. AA members get extra perks and customers said the service is helpful and efficient. Extra cover can be added, such as motor legal assistance, excess protection and breakdown cover.	View deals
★★★★★	82%		Direct Line has dropped from the top spot last year, but is a strong contender. The company received high praise from customers, with many of them calling Direct Line’s service great. The easy set-up, fast response and competitive prices stood the company in good stead in our poll.	View deals
★★★★★	82%		Aviva is the largest general insurer in the UK. It states clearly what is covered, what isn’t covered and what’s optional.	View deals
★★★★★	81%		As well as standard car insurance, in 2020 LV= also launched LV= Flow – a rolling monthly cover. The company’s comprehensive cover includes windshield damage and replacement locks.	View deals
★★★★★	81%		Hastings Direct’s main cover options are Direct and Premier. The company also offers a “no-frills” policy called Essential cover, as well as third party only cover, and third party, fire and theft.	View deals
★★★★★	82%		Most people would be aware of Churchill, largely due to its nodding dog.	View deals
★★★★★	81%		Swinton offers comprehensive cover, as well as third party, fire and theft. All comprehensive options offer decent benefits and the company also caters for young drivers, over-50s and those looking for short-term cover.	View deals
★★★★★	80%		Sheilas’ Wheels started life as a female-only car insurance provider but now offers cover to both men and women, with a focus on benefits to appeal to women and parents.	View deals
★★★★★	79%		Ageas only offers comprehensive cover with personal accident, windscreen cover and replacement keys all included as standard.	View deals
★★★★★	76%		Diamond is another insurer targeting women drivers. Like Sheilas’ Wheels, it also covers men but has benefits such as handbag and child seat cover, which it believes will appeal to women (considered lower-risk drivers).	View deals
★★★★★	73%		NFU Mutual started life as provider for farmers and those living in rural areas, but has since expanded to cover all kinds of customer. All policies include breakdown cover from RAC, and loyal customers get a Mutual Bonus.	View deals
★★★★★	79%		Age Co, formerly known as Age UK, is another over-50s specialist. While it does offer cover to younger drivers as well, its policies are tailored to those with more experience – in life and on the road.	View deals
★★★★★	73%		More Than’s comprehensive policy includes windscreen cover and replacement locks. The company also offers a third party, fire and theft policy, as well as cover for young drivers and a decent multi-car discount.	View deals
★★★★★	73%		AXA’s comprehensive cover comes with a lifetime guarantee on repairs, £5,000 personal accident cover and protection from uninsured drivers.	View deals
★★★★★	73%		Saga offers cover tailored to older drivers, with a minimum age of 45 (and you must have at least 1 named driver over the age of 50 on the policy to qualify).	View deals
★★★★★	69%		Endsleigh was founded in 1965 by the NUS to provide affordable insurance designed for students. It now offers cover for everyone, but still specialises in policies for students. A host of policies are available from standard car insurance to temporary cover, learner driver insurance to black box cover.	View deals

Customer satisfaction ratings methodology

In December 2022, we ran a customer satisfaction survey on insurance providers. We had 1,654 responses about car insurance providers.

The survey asked respondents how satisfied they were with their current insurance company (on a scale from 1 to 5, and also whether they would recommend the brand to a friend or not). We turned the results into star ratings and shortlisted the top-performing brands for our awards. If there was a draw, we used the recommendation score (that is, the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Full details of our star ratings for this sector are on the insurance ratings methodology page.