PrettyLittleThing is an online retailer that sells womenswear, footwear, accessories and beauty products. It was founded by two brothers, Umar Kamari and Adam Kamari. In 2016, Boohoo, the brothers’ father’s company, bought 66% of PrettyLittleThing, which was a controlling stake of the company In 2020, it acquired the rest.
As well as PrettyLittleThing, Boohoo owns:
This means that if you choose to invest in PrettyLittleThing by buying shares in Boohoo then you’re also investing in all of these companies, as well as any others that Boohoo goes on to acquire. It’s worth keeping an eye on what these companies are getting up to, and making sure that you research them prior to investing.
| Open | N/Ap | Previous close | N/Ap |
| High | N/Ap | Change | N/Ap |
| Low | N/Ap | Change % | N/A% |
| Close | N/Ap | Timestamp | 1970-01-01 |
| Volume | N/A | GMT offset | N/A |
| Industry | Internet Retail | Currency symbol | p |
| Code | BOO | Country name | UK |
| Type | Common Stock | Country ISO | GB |
| Name | Boohoo.com PLC | ISIN | JE00BG6L7297 |
| Exchange | LSE | CUSIP | N/A |
| Currency code | GBX | Sector | Consumer Cyclical |
| Currency name | Pence sterling | Full-time employees | 5079 |
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Read the full methodologyPrettyLittleThing has seen remarkable growth since its launch. Celebrities such as Miley Cyrus, Michelle Keegan, Rita Ora and Nicki Minaj are known for wearing its products, and it’s collaborated with Kylie Jenner and Kourtney Kardashian to launch new ranges.
Boohoo went public on the London Stock Exchange in 2014, and has seen growth of more than 250% since then. It has been snapping up companies in recent years, which has helped it to grow. In addition to this, as the nation went into lockdown in 2020, the company saw a 45% raise in its first quarter earnings, as people turned to compfier clothing.
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells fashion clothing, home and beauty products, shoes, and accessories for 16-to-60+ year age customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton London, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
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