Buy now, pay later (BNPL) statistics

Buy now, pay later (BNPL) usage is growing fast in the UK so we carried out some research to see if buy now, pay later providers are disrupting the credit card industry and how we pay for products. Here are the latest BNPL statistics.

BNPL statistics: Highlights

• As of 2024, half of UK adults (50%) have used BNPL services at some point, approximately 26.4 million people. This is up from 36% at the start of 2023.
• 38% of Brits used BNPL services in the year to January 2024, and 14% used it for the first time in this period.
• In 2024, around 380 million people use BNPL services globally. This is predicted to increase to 670 million by 2028.
• Over half of people who used BNPL in 2023 paid a late fee (53%), an estimated 10.6 million people.
• The UK BNPL market is forecast to grow from £29.85 billion ($38.76 billion) in 2024 to £47.27 billion ($61.39 billion) by 2029.
• 38% of Brits have not used BNPL and do not intend to use it in the future.

How many people use buy now, pay later in the UK?

According to our 2024 survey, around half of UK adults (50%) have used BNPL at some point, which equates to around 26.4 million people. This number is up from an estimated 19.1 million (36%) at the start of 2023.

38% of Brits had used BNPL in the 12 months leading to January 2024, and 14% of Brits had used BNPL services for the first time in this period.

Interestingly, the research also found that 38% of Brits have not used BNPL and do not intend to use it in the future.

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How many people use buy now, pay later around the world?

In 2024, around 380 million people use BNPL services globally. This is predicted to grow to 670 million by 2028, an increase of 107% in 4 years.¹

Buy now, pay later is popular with gen Z and millenials

Our research shows that BNPL is most popular with millennials and generation Z. Almost 7 in 10 people from these groups have used buy now, pay later services at some point, 69% for millennials (aged 24-42) and 68% of generation Z (aged 18-23).

It is also popular with generation X (aged 43-54), as more than half of this group (52%) has used it before. BNPL is less popular among the older generations, with 3 in 10 baby boomers (31%) and less than 1 in 10 from the silent generation (9%) admitting to using it.

Generation	Percentage using BNPL
Generation Z	68%
Millenials	69%
Generation X	52%
Baby boomers	31%
Silent generation	9%

Adoption of BNPL among different age groups

The highest percentage of new BNPL users can be seen among 25- to 34-year-olds, as almost a quarter (23%) of this age group have used this service in the 12 months to January 2024. Interestingly, around 1 in 5 of those in the youngest age group, aged 18-24, had used BNPL services at an earlier point but not in the past year. This is the only age group with fewer new users than past users.

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How many BNPL users pay late fees?

Many BNPL providers have introduced late repayment fees, including Klarna, which began charging them in March 2023.

Our survey found that in the last 12 months, more than half (53%) of those who had used BNPL had been charged fees, with average fees per person adding up to £23.50.

This means an estimated 10.6 million Brits could have paid late fees in the last 12 months, shelling out an eye-watering total of almost £250 million.

How popular is BNPL in different UK regions?

The use of buy now, pay later is highest in London, where 58% of residents have used it at some point, and lowest in the North East, where 44% of residents have used it at some point. Aside from this, there is not too much regional variation when it comes to BNPL usage.

Region	Percentage using BNPL
Greater London	58.7%
Northern Ireland	55.6%
West Midlands	54.8%
South West	53.4%
Scotland	48.3%
North West	48.0%
Wales	47.9%
East of England	47.5%
East Midlands	45.9%
Yorkshire and the Humber	45.4%
South East	45.0%
North East	43.8%

Buy now, pay later market size in the UK

The UK buy now, pay later market is forecast to grow from £29.85 billion ($38.76 billion) in 2024 to £47.27 billion ($61.39 billion) by 2029, with an annual growth rate of 9.8%.²

Methodology

• Finder commissioned Censuswide in January 2024 to carry out a nationally representative survey of adults aged 18+. A total of 2,006 people were questioned throughout Great Britain, with representative quotas for gender, age and region.
• The reasons for using BNPL are from a previous survey commissioned by OnePoll in July 2020. A total of 2,000 people were questioned throughout the UK, with representative quotas for gender, age and region.

Click here for more research. For all media enquiries, please contact –

Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806