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Booking Holdings Inc (BKNG) is a publicly traded travel services business based in the US which employs around 24,150 staff. Booking.com is listed on the NASDAQ and traded in US dollars. Its current price of $5,210.92 is 24.7% up on its price a month ago ($4,177.56).
How to buy shares in Booking.com
- Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
- Fund your account. Add money to your account via bank transfer, debit card or credit card.
- Search the platform by ticker symbol. BKNG in this case.
- Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
- Submit the order. It's that simple.
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Fees calculator for buying Booking.com shares with popular apps
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
2
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
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4.3 ★★★★★ |
£0 | $100 | £8.05 |
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4.4 ★★★★★ |
£0 | £1 | £8.07 |
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4.7 ★★★★★ |
£0 | £1 | £8.00 |
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4.4 ★★★★★ |
£0 | £0 | £8.03 |
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4.4 ★★★★★ |
£0 | £0 | £8.03 |
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4.2 ★★★★★ |
£0 (0.45% for funds) | £1 | £20.02 |
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4.4 ★★★★★ |
0% - 0.25% | £100 | N/A |
Go to siteCapital at risk
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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Alternative ways to invest in Booking.com
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Booking.com), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Booking.com is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| ETF | Icon | 5-year performance (to August 2024) | 1-year performance (to August 2024) | Link to invest |
|---|---|---|---|---|
| Invesco S&P 500 (SPXP) |  | 94.07% | 22.23% | Invest with XTBCapital at risk |
| Xtrackers S&P 500 Swap (XSPX) |  | 93.77% | 22.24% | Invest with XTBCapital at risk |
| iShares Core S&P 500 (CSP1) |  | 91.84% | 21.98% | Invest with XTBCapital at risk |
| HSBC S&P 500 (HSPX) |  | 80.38% | 20.63% | Invest with XTBCapital at risk |
| Vanguard S&P 500 (VUSA) |  | 79.29% | 20.60% | Invest with XTBCapital at risk |
| SPDR S&P 500 ETF (SPX5) |  | 79.17% | 20.61% | Invest with XTBCapital at risk |
Is it a good time to buy Booking.com stock?
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
Technical analysis
View Booking.com's price performance, share price volatility, historical data and technicals.
Use our graph to track the performance of BKNG stock over time.
Historical closes compared with the last close of $5.00
| 1 week (2024-11-15) | -99.89% |
|---|---|
| 1 month (2024-10-22) | -99.88% |
| 3 months (2024-08-22) | -99.86% |
| 6 months (2024-05-22) | -99.86% |
| 1 year (2023-11-22) | -99.82% |
| 2 years (2022-11-22) | -99.73% |
| 3 years (2021-11-22) | -99.79% |
| 5 years (2019-11-22) | -99.76% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Invest in Booking.com shares
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is Booking.com under- or over-valued?
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Booking.com P/E ratio, PEG ratio and EBITDA.
Booking.com's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 31x. In other words, Booking.com's shares trade at around 31x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Booking.com's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
- Expedia Group (EXPE.US): 23.86
- TUI (TUI.LSE): 3.20
- Airbnb Inc (ABNB.US): 46.08
Booking.com's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1086. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking.com's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Booking.com's PEG ratio in relation to those of similar companies.
- Expedia Group (EXPE.US): 0.46
- TUI (TUI.LSE): 0.00
- Airbnb Inc (ABNB.US): 19.21
Booking.com's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $7 billion (£5.6 billion).
The EBITDA is a measure of Booking.com's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
- Expedia Group (EXPE.US): USD$1.7 billion
- TUI (TUI.LSE): £817.7 million
- Airbnb Inc (ABNB.US): USD$1.7 billion
Frequently asked questions
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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