Welcome to the Finder Business Loans Customer Satisfaction Awards 2024
These awards are decided by the only votes that matter – yours. Business loans is a new category that’s been introduced for Finder’s 2024 Customer Satisfaction Awards. We asked 400 borrowers from a range of major UK business loan providers to tell us what they thought of their loan company, and here’s what they said.
The winners
We decided the winning and highly commended companies based on 2 factors: overall customer satisfaction score (star rating) and recommendation score (whether a customer would recommend their business loans provider to a friend). You can read more on our methodology below.
So, hold on to your seats, here are the winners of the Finder Business Loans Customer Satisfaction Awards 2024:
Business Loans Customer Satisfaction Winner
Lombard
Lombard is the inaugural winner of the Finder Business Loans Customer Satisfaction Awards. The company scored 4.8 out of 5 stars for overall customer satisfaction, and 97% of its customers in our survey would recommend the brand to a friend.
Business Loans Customer Satisfaction Highly Commended
Tide
Tide picked up a high commendation in Finder’s Business Loans Customer Satisfaction Awards for 2024. It followed closely behind Lombard with an overall customer satisfaction score of 4.7 out of 5 stars, and a customer recommendation score that was also 97%.
Best business loan providers for customer satisfaction in 2024
| Brand | Logo | Overall satisfaction | Customers who’d recommend | Review | Link |
|---|---|---|---|---|---|
| Lombard |  | ★★★★★ | 97% | Lombard is a direct lender, not a broker, specialising in asset finance. This allows businesses to access new equipment or unlock the value in existing assets. Lombard won this year’s awards, scoring 4.8 out of 5 stars for overall customer satisfaction and receiving a recommendation score of 97% from its customer in our survey. | Read our review |
| Tide |  | ★★★★★ | 97% | Tide uses Open Banking to offer business loans aimed at small to medium sized businesses. It was highly commended in this year’s awards, with an overall score of 4.7 out of 5 stars for customer satisfaction and a recommendation score of 97%. | Read our review |
| mcl finance (formerly mycashline) |  | ★★★★★ | 93% | mcl finance (formerly mycashline) is a direct lender, not a broker, offering flexible and tailored unsecured loans. It says it aims to level the playing field for small business finance and promote SME growth. The overall customer satisfaction score for mcl finance in our survey was 4.7 out of 5 stars. | Read our review |
| Love Finance |  | ★★★★★ | 91% | Love Finance is a financial company based in Birmingham. It works with a range of lenders with the aim of helping UK businesses find the right type of loan or finance option. Its overall customer satisfaction score was 4.7 out of 5 stars. | Read our review |
| NatWest |  | ★★★★★ | 97% | NatWest, the established high street bank, offers a wide range of secured and unsecured loans to cater to businesses of all shapes and sizes. Its customers in our survey scored it 4.6 out of 5 stars for overall satisfaction. | Read our review |
| Cubefunder |  | ★★★★★ | 97% | Cubefunder provides fixed-cost business loans and charges one set fee instead of adding interest, and can design a flexible repayment plan to match your company’s cashflow. It scored 4.6 out of 5 stars for overall customer satisfaction. | Read our review |
| Barclays |  | ★★★★★ | 95% | Barclays, the well-known bank, offers a range of business finance products, from unsecured loans through to asset finance and commercial mortgages. It received an overall customer satisfaction score of 4.5 out of 5 stars. | Read our review |
| Nest |  | ★★★★★ | 93% | Nest provides a multi-lender platform to help businesses across the UK find the right loan through its panel of more than 200 lenders. It scored 4.5 out of 5 stars for overall customer satisfaction. | Read our review |
| HSBC |  | ★★★★★ | 97% | HSBC, the global banking giant, offers a wide range of business financing opportunities for companies of all sizes. It customers in our survey scored it 4.4 out of 5 stars for overall satisfaction. | Read our review |
| Funding Options |  | ★★★★★ | 97% | Funding Options is a broker that uses innovative technology to match a business’s needs with one of its 120 approved lenders. For overall customer satisfaction, it had a score of 4.3 out of 5 stars. | Read our review |
| Funding Circle |  | ★★★★★ | 94% | Funding Circle is a business lending service bringing together investors with businesses seeking investment. It recieved a score of 4.3 out of 5 stars for overall customer satisfaction. | Read our review |
| iwoca |  | ★★★★★ | 82% | iwoca is a direct lender offering fast and flexible credit to small businesses. It says it uses technology to eliminate the cost and complexity associated with traditional business finance. iwoca scored 4.2 out of 5 stars for overall customer satisfaction in this year’s survey. | Read our review |
Customer satisfaction ratings methodology
In December 2023, we ran a customer satisfaction survey about business loans. We polled 400 business loan customers who gave us their opinion on their business loan provider.
The survey asked respondents how satisfied they were with their business loan provider on a scale from 1 to 5, and also whether they would recommend that brand to a friend or not. We converted the responses into overall customer satisfaction star ratings and used those results to determine the winning and highly commended providers in our awards. If there was a draw in terms of star ratings, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.
You can get a full breakdown of our ratings methodology for business loans here.
Business loan ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
The customer satisfaction score is based on a survey of 400 customers carried out in December 2023.
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