We think Emma is good for connected accounts. At its heart, it’s a budgeting and savings app which groups all your bank accounts in one place. It’s more than this though. The app works like a personal financial adviser, letting you see how you’re spending your money and flagging any wasteful payments. We’ve analysed all the saving and budgeting features offered by Emma in this review.
Emma is a money management app based in London. The app uses Open Banking to connect to your bank accounts and credit cards. With all your financial information in one place, you can track all your transactions in real time.
It goes further than giving you a simplified bank statement. It helps you find wasteful subscriptions, set aside money into different pots, and gives you keen insights into your spending.
Emma aggregates all your bank accounts and credit cards in one app. Here are the other budgeting and savings features it offers:
You might have reservations about providing a third-party app your bank credentials. However, Emma’s access is read-only so it can’t touch your money. In addition, it is authorised and regulated by the Financial Conduct Authority.
If you choose to transfer any money into your Emma Wallet, it will land here as e-money. Your Emma Wallet is operated by Emma’s e-money institution provider which means it must be held in a segregated account to keep your cash safe. However, any money you hold in savings accounts or savings pots with Emma is held with a UK bank and is covered up to £85,000 per person under the Financial Services Compensation Scheme.
In terms of app security, Emma uses several of the same security measures, including end-to-end-256-bit TLS encryption. This is used by all major banks.
Emma currently makes money in two ways:
 | |
| Product Name | Emma |
| Cancel subscription | |
| Cost | Free (paid-for plans available) |
| Spending categorisation | |
| Spending analysis | |
| Budgeting tool | |
| Automatic switching service | |
| Savings pots | |
| Account types | Current accounts, Savings accounts, Credit cards, Investments, Loans, Cryptocurrency |
| Email support | |
|---|---|
| Telephone support | |
| In-app or live chat | |
| Contact form | |
| Branch support |
The Emma app looks good, is slick and easy to use and offers some really helpful features – in particular, its ability to track your subscriptions and keep track of your crypto assets as well as of your regular bank accounts.
On the downside, it could do with some more visuals and graphs, and some of the features that allow greater flexibility are only available to premium users, which isn’t ideal. Some of Emma’s competitors are better from this point of view.
Get started by visiting Emma's website and download the app. If you have read this review and the app is not for you, you can also discover more budgeting apps.
Still, Emma is a really solid budgeting app. It’s a really clever tool for organising your money, allowing you to manage it more efficiently and to ultimately save more.
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