Welcome to the Finder Breakdown Cover Customer Satisfaction Awards 2024
We’ve once again asked customers of some of the UK’s biggest car breakdown services about their experience and whether they’d recommend the service to a friend or family member.
This is our fourth year of polling customers about breakdown services. You can see our winner below as well as a full table of the results and an explanation of how we came up with them.
The winners
The winner and highly commended spots are based on both overall satisfaction scores (star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend). Overall satisfaction is the primary metric. More on this below.
Breakdown Cover Customer Satisfaction Winner
Start Rescue
Springboarding off its highly commended award win in 2023, Start Rescue is our 2024 Breakdown Cover Customer Satisfaction Award winner! Customers highlighted the brand’s excellent customer service, quick response times and great prices, with 94% of customers we surveyed saying they would recommend it to a friend.
Read our review of Start Rescue cover
Breakdown Cover Customer Satisfaction Highly Commended
Admiral
The multi-cover kings, Admiral, have bagged our highly commended award in our Breakdown Cover category for 2024. But it was a close call, with a massive 93% of customers saying they would recommend the brand to other people. Customers praised Admiral for its clear communication and top-notch services.
Read our review of Admiral cover
Our 2024 breakdown cover customer satisfaction league table
| Brand | Logo | Overall satisfaction | Customers who’d recommend | Review | Link |
|---|---|---|---|---|---|
| Start Rescue |  | ★★★★★ | 94% | Start Rescue has been voted as the winner in our Breakdown Cover category, with customers spotlighting the brand’s excellent service and great prices. It scored 4.9 out of 5 for overall satisfaction. | Read review |
| Admiral |  | ★★★★★ | 93% | Admiral offers 3 levels of breakdown cover, all of which include unlimited UK roadside callouts. Customers in our survey praised its clear communication and efficient services. Admiral scored 4.7 out of 5 for overall satisfaction. | Read review |
| The AA |  | ★★★★★ | 89% | The AA is known for its 24-hour recovery service. And despite being knocked off the top spot, it still received an overall satisfaction score of 4.6 out of 5. | Read review |
| Rescuemycar.com |  | ★★★★★ | 89% | Rescuemycar.com is a relatively new company – it was launched in 2000 to offer customers an alternative to the bigger players. It offers 4 levels of cover including European. It scored a 4.4 out of 5 for overall satisfaction. | Read review |
| Aviva |  | ★★★★★ | 85% | Aviva is the biggest general insurance provider in the UK and offers a long list of products. For breakdown cover, there are 4 levels to choose from, from the basic rescue deal to the “Rescue, Recovery, At Home & Onward Travel”. It also scored a 4.4 out of 5 for overall satisfaction. | Read review |
| Saga |  | ★★★★★ | 85% | As an over-50s specialist, Saga provides policies for drivers 50 and older. There are 5 levels to choose from, with the Premier level including European and holiday departure cover as standard. Saga received an overall satisfaction score of 4.3 out of 5. | Read review |
| Green Flag |  | ★★★★★ | 82% | Green Flag offers 5 levels of cover to choose from, plus personal and multi-car policies. A popular option is Recovery Plus, which includes roadside assistance, cover at home and onward travel. Green Flag scored 4.3 out of 5 for overall satisfaction. | Read review |
| The RAC |  | ★★★★★ | 82% | The RAC was created in 1897 by motoring enthusiasts. The RAC got a score of 4 out of 5 from customers in our survey. | Read review |
| Britannia Rescue |  | ★★★★★ | 78% | Britannia Rescue is provided in partnership with LV= and there are 5 levels of cover. The brand scored 3.9 out of 5 for overall satisfaction. | Read review |
Customer satisfaction ratings methodology
In December 2023, we ran a customer satisfaction survey on breakdown service providers. 750 people replied and told us their thoughts on their provider.
The survey asked respondents how satisfied they were with their current provider (on a scale from 1 to 5) and also whether they’d recommend the brand to a friend. We turned the results into star ratings and shortlisted the top-performing brands for our awards. When there was a draw, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.
Full details of our star ratings for this sector are on the insurance ratings methodology page.
Breakdown cover ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
The customer satisfaction score is based on a survey of 750 customers carried out in December 2023.
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