Really know your customer? How UK banks are tackling the challenges of personalisation

For our report on personalisation in the UK banking sector, we surveyed UK adults, looked at key trends and spoke to experts across the banking sector. We explored what the main challenges around personalisation are, the potential impact of new technology like artificial intelligence (AI) and the consequences of providing a poor customer experience.

We’ve included expert insight from Alexey Gabsatarov, CTO at Kroo; Timothy King, professor of finance at the University of Vaasa; Nicole Perry, head of product at Monument; Anette Broløs, director at Finthropology; Erin B Taylor, managing director at Finthropology and Isaac Robertson-Jonas, lead product manager at Finder. Our report also includes findings from our survey of 2,000 UK adults. The survey explores whether customers are more wary of using online banking and banking apps now compared to 4 years ago, and what the reasons are for this.

This white paper is free to download and all the contents are freely available to be published. But if you quote this report, we ask you to link to this page, where we will be promoting it.

Written by

Kate Steere

Editor

Kate Steere is an editor at Finder, specialising in fintech, banking and cryptocurrency. She has previously written for The Motley Fool UK and Fitch Solutions, where she covered a wide range of personal finance topics and kept a close eye on market trends. Kate has a Bachelor of Arts in Modern History from the University of East Anglia. When not working, she can usually be found curled up with a good book or heading out for a run. See full bio

Kate's expertise

Kate has written 126 Finder guides across topics including:

• Fintech
• Banking
• Cryptocurrency
• Mortgages
• Payments