Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites.
She holds a Master's in English from the University of Exeter and is passionate about creating content that taps into trending topics and helps make personal finance decisions easier.
In her spare time, you can find her hunting down London's best vegetarian restaurants or relaxing with a book and a cup of coffee.
Expertise
- Personal finance trends and statistics
- Cost of living and money saving tips
Education
- MA English Literary Studies | University of Exeter
- BA (Hons) English | University of Exeter
Latest articles by Sophie Barber
96 articles written by this author
Planes, Trains & Automobiles: The surprise cheapest option revealed before the summer rush
Experts at the personal finance site, Finder, analysed 16 summer holiday routes and have revealed that plane travel is the cheapest option for the highest number of journeys.

Top rates slashed after base rate cut, and more dropping in days, as savers urged to act now
Experts at Finder are warning Brits to review their savings, as 6 providers with top rates slashed their offering after the base rate cut.

The average saver has lost almost £3,000 in real terms over the past 5 years as inflation rises again
The average UK savings account has lost £2,989 in real terms between June 2020 and June 2025, according to research from personal finance site Finder.

2 in 5 Brits have used AI for personal finance advice
2 in 5 Brits (40%) have used a generative AI tool such as ChatGPT or Gemini for personal finance advice, according to research by personal finance comparison site Finder.

The rise of AI scams: less than 4% of Brits can identify real videos vs deepfake ones
When shown a series of 8 short video clips featuring both real and deepfake celebrities, only 3.7% of Brits were able to correctly identify them all.

Which banks are cutting interest rates after the base rate announcement?
Which banks are passing on interest rate cuts to their customers? Discover the upcoming rate drops by banks and savings providers in our table.

New research reveals 1 in 8 Brits use cash daily as government urged to investigate cash acceptance
1 in 8 Brits (13%) - an estimated 7 million people - use cash every day, and 3 in 5 Brits (61%) - around 32.7 million people - use cash at least once a week.

Brits spend over £400 million a month to avoid ads on top streaming platforms
Brits are forking out more than £4.8 billion a year - £439 million every month - to avoid watching or listening to adverts on 5 of the UK’s most popular streaming platforms, according to new research by the finance comparison site Finder.

How many people use AI for personal finance advice?
We carried out some research to see how many people are using AI tools for personal finance - and what exactly they are using it for.

Average mortgage rates climb despite base rate cuts, while savings rates drop at more than double the pace
New Finder research reveals the stark difference between savings and mortgage rates following recent changes to the BoE rate.
