Home Authors Sophie Barber
Sophie Barber

Sophie Barber

Senior content marketing manager

Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites.

She holds a Master's in English from the University of Exeter and is passionate about creating content that taps into trending topics and helps make personal finance decisions easier.

In her spare time, you can find her hunting down London's best vegetarian restaurants or relaxing with a book and a cup of coffee.

Expertise

  • Personal finance trends and statistics
  • Cost of living and money saving tips

Education

  • MA English Literary Studies | University of Exeter
  • BA (Hons) English | University of Exeter

Latest articles by Sophie Barber

96 articles written by this author

Planes, Trains & Automobiles: The surprise cheapest option revealed before the summer rush

Experts at the personal finance site, Finder, analysed 16 summer holiday routes and have revealed that plane travel is the cheapest option for the highest number of journeys.

Sophie Barber 15 September 2025
Planes, Trains & Automobiles: The surprise cheapest option revealed before the summer rush

Top rates slashed after base rate cut, and more dropping in days, as savers urged to act now

Experts at Finder are warning Brits to review their savings, as 6 providers with top rates slashed their offering after the base rate cut.

Sophie Barber 15 September 2025
Top rates slashed after base rate cut, and more dropping in days, as savers urged to act now

The average saver has lost almost £3,000 in real terms over the past 5 years as inflation rises again

The average UK savings account has lost £2,989 in real terms between June 2020 and June 2025, according to research from personal finance site Finder.

Sophie Barber 15 September 2025
The average saver has lost almost £3,000 in real terms over the past 5 years as inflation rises again

2 in 5 Brits have used AI for personal finance advice

2 in 5 Brits (40%) have used a generative AI tool such as ChatGPT or Gemini for personal finance advice, according to research by personal finance comparison site Finder.

Sophie Barber 15 September 2025
2 in 5 Brits have used AI for personal finance advice

The rise of AI scams: less than 4% of Brits can identify real videos vs deepfake ones

When shown a series of 8 short video clips featuring both real and deepfake celebrities, only 3.7% of Brits were able to correctly identify them all.

Sophie Barber 15 September 2025
The rise of AI scams: less than 4% of Brits can identify real videos vs deepfake ones

Which banks are cutting interest rates after the base rate announcement?

Which banks are passing on interest rate cuts to their customers? Discover the upcoming rate drops by banks and savings providers in our table.

Sophie Barber 22 August 2025
Which banks are cutting interest rates after the base rate announcement?

New research reveals 1 in 8 Brits use cash daily as government urged to investigate cash acceptance

1 in 8 Brits (13%) - an estimated 7 million people - use cash every day, and 3 in 5 Brits (61%) - around 32.7 million people - use cash at least once a week.

Sophie Barber 2 July 2025
New research reveals 1 in 8 Brits use cash daily as government urged to investigate cash acceptance

Brits spend over £400 million a month to avoid ads on top streaming platforms

Brits are forking out more than £4.8 billion a year - £439 million every month - to avoid watching or listening to adverts on 5 of the UK’s most popular streaming platforms, according to new research by the finance comparison site Finder.

Sophie Barber 2 July 2025
Brits spend over £400 million a month to avoid ads on top streaming platforms

How many people use AI for personal finance advice?

We carried out some research to see how many people are using AI tools for personal finance - and what exactly they are using it for.

Sophie Barber 2 July 2025
How many people use AI for personal finance advice?

Average mortgage rates climb despite base rate cuts, while savings rates drop at more than double the pace

New Finder research reveals the stark difference between savings and mortgage rates following recent changes to the BoE rate.

Sophie Barber 22 April 2025
Average mortgage rates climb despite base rate cuts, while savings rates drop at more than double the pace
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