Emma Balmforth is a producer at Finder. She is passionate about helping people make financial decisions that will benefit them now and in the future. She has written for a variety of publications including World Nomads, Trek Effect and Uncharted. Emma has a degree in Business and Psychology from the University of Waterloo. She enjoys backpacking, reading and taking long hikes and road trips with her adventurous dog.
Latest articles by Emma Balmforth
0 articles written by this author
New survey reveals 1 in 4 Brits earning less than 1.5% on savings as expert warns people to switch now
A new survey by personal finance comparison site Finder has revealed that the average interest rate Brits are getting on their easy-access savings accounts is 2.39%.
![New survey reveals 1 in 4 Brits earning less than 1.5% on savings as expert warns people to switch now](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
The best stock trading apps & platforms in the UK
We've tested, analysed and scored trading apps to find the 10 best trading platforms in the UK, who they're best for and the pros and cons.
![The best stock trading apps & platforms in the UK](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
The “September effect”: Is it the worst month for the stock market?
We delve into the data behind the September effect and stock market performance - what are the best and worst months?
![The “September effect”: Is it the worst month for the stock market?](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
Cheddar finance app review: The new cashback kings?
We explore Cheddar's free-to-join finance app and its range of cashback incentives at popular retailers.
![Cheddar finance app review: The new cashback kings?](https://dvh1deh6tagwk.cloudfront.net/finder-us/wp-uploads/sites/3/2024/08/Cheddar-450x250-1.jpg)
Bereaved families are among thousands of people being cheated out of interest on their own money by solicitors
Solicitors may be keeping millions in client interest. They hold client money for inheritance and other reasons, but some firms offer minimal interest (less than 1%) while earning higher rates themselves.
![Bereaved families are among thousands of people being cheated out of interest on their own money by solicitors](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
Commuter students on the rise as living costs top £1,500 a month in UK’s most expensive uni cities
Nearly half of UK students plan to commute due to rising costs. The most affordable city is Stoke-on-Trent (£1,047/month), while London is the most expensive (£2,210/month).
![Commuter students on the rise as living costs top £1,500 a month in UK’s most expensive uni cities](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
Growth Guarantee Scheme explained
The government-backed Growth Guarantee Scheme aims to improve the terms of business loans on offer
![Growth Guarantee Scheme explained](https://www.finder.com/finder-au/wp-uploads/2019/06/article-default_450x250.png)
Compare the best business loans in Scotland
If you need funding for your Scottish business we look at the type of business loans and financing available to you.
![Compare the best business loans in Scotland](https://dvh1deh6tagwk.cloudfront.net/finder-us/wp-uploads/sites/3/2022/03/business-loan-calc-450x250-1.jpeg)
Student living costs calculator: Compare cities in the UK
Compare different uni towns and cities with your home town and see the cost of living in each area.
![Student living costs calculator: Compare cities in the UK](https://dvh1deh6tagwk.cloudfront.net/finder-us/wp-uploads/sites/3/2024/08/CreditCardMinimumRepaymentCalculator_Finder_450x250.png)
How to grow traffic to your small business website
Find out how to grow traffic to your small business website using an analytics tool. We've used Semrush as an example. Paid content.
![How to grow traffic to your small business website](https://dvh1deh6tagwk.cloudfront.net/finder-us/wp-uploads/sites/3/2023/11/content-image-best-business-bank-accounts-for-startups_450x250.png)