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How to buy gold

Learn the different ways to invest in gold and diversify your portfolio with this safe-haven metal.

If you’re looking to hedge against economic uncertainty, inflation and currency devaluation, you may want to consider investing in gold as a way to protect your wealth. Gold is a relatively stable investment that doesn’t experience the same degree of volatility as stocks and other tradable assets, and it’s historically preserved wealth during market downturns and geopolitical turmoil. Gold’s intrinsic value, limited supply and global recognition make it a reliable store of value and portfolio diversifier for investors seeking stability.

Find out how to buy gold bars, gold coins and other forms of this popular precious metal and what, if any, tax benefits and implications may apply.

How to buy physical gold

Physical gold has been considered an asset for thousands of years, with its use dating back to ancient civilizations such as the Egyptians, Greeks and Romans. And it’s largely maintained its value over time. Gold’s historically exhibited low correlation with other assets, helping reduce overall portfolio risk, and it protects against currency devaluation and rising prices during inflationary periods. What’s more, physical gold acts as a safe-haven asset during economic and geopolitical turmoil.

Gold bullion is a type of physical gold that is at least 99.5% pure and has been transformed into bars or ingots or minted into coins. Gold bullion is the form in which gold is traded on commodities markets worldwide and comes in the form of gold bars or coins:

  • Bars and rounds: Gold bars and rounds come in a range of sizes, from a half gram to several ounces, and typically offer lower premiums and higher purity.
  • Coins: Because of their intricate designs and production costs, historical or sentimental value and collectability, gold coins typically come with a higher premium compared to bullion bars or rounds.

At most institutions, there is a limit to how much gold you can purchase daily. For instance, most banks have a daily limit of around $10,000 worth of gold, but this can vary. Whether you are a customer may also influence your daily purchase limit and price.

How to buy gold bars

Gold bars generally range in size from 1/10 of a troy ounce to one kilogram (kg), but bars of up to 500 troy ounces are available. One troy ounce equals 31.1 grams.

Gold bars come in two types: cast bars and minted bars. Cast bars are produced by pouring molten gold into an ingot mold, while minted gold bars are manufactured via a minting or stamping process.

Cast bars are cheaper to produce, but minted bars look better and are generally easier to sell.

Where’s the best place to buy gold bars online?

The best place to buy gold bars online can depend on factors such as reputation, reliability, pricing and customer service. Some reputable online dealers and platforms for purchasing gold bars include:

How to buy gold coins

Gold coins are typically smaller than bars and ingots, and they may be considered a more convenient option for many investors because of it.

However, due to additional factors such as manufacturing costs, design and collectability, gold coins may cost more than gold bars per ounce. But they still make it easy to liquidate a small portion of your investment if you need cash. Coins contain between one-twentieth and one troy ounce of pure gold.

These coins also have a nominal monetary value and can be accepted as legal tender in the country where they’re made — examples include the Australian Kangaroo, the American Gold Eagle, the Canadian Maple Leaf and the UK’s Gold Sovereign. The same online dealers and platforms that sell gold bars typically sell gold coins.

How to buy gold stocks and ETFs

Physical gold isn’t the only way to invest in this precious metal. Gold stocks and exchange-traded funds (ETFs) offer convenient ways to diversify your portfolio and get exposure to gold’s price action without having to worry about handling and storage.

Investing in gold stocks and ETFs offers several advantages:

  • Exposure to gold prices: Indirect exposure to gold price movements without owning physical gold.
  • Diversification: Low correlation with other asset classes reduces portfolio volatility.
  • Potential for growth: Potential capital appreciation driven by gold prices and company performance.
  • Dividend ncome: Some gold stocks offer dividends, providing additional income.
  • Liquidity and accessibility: High liquidity and easy access through brokerage accounts.

How to buy gold in an IRA

Retirement-minded investors may consider gold individual retirement accounts (IRAs) for their bullion investing. These types of self-directed IRAs let you invest in physical gold and other precious metals through a tax-advantaged retirement account.

A gold IRA can be structured as a traditional IRA, a Roth IRA or a simplified employee pension (SEP) IRA.

Follow these steps to buy gold in a IRA:

  1. Choose a self-directed IRA custodian. Traditional IRA custodians may not offer the option to invest in physical gold. Instead, you’ll need to open a self-directed IRA with a custodian that allows alternative investments like gold. Some popular custodians include Equity Trust Company, New Direction Trust Company and Millennium Trust Company.
  2. Fund your self-directed IRA. Transfer funds from your existing IRA or rollover funds from a 401(k) or other retirement account into your self-directed IRA. Ensure that the funds are deposited into the IRA custodian’s account.
  3. Select a gold dealer. Choose a reputable gold dealer that offers approved gold products for IRA investment. The Internal Revenue Service (IRS) has strict requirements for the types of gold that can be held in an IRA, so ensure that the dealer’s products meet these requirements. An example of a gold coin that’s permitted inside an IRA is the Gold American Eagle.
  4. Place your order. Work with your chosen gold dealer to select the gold products you wish to purchase for your IRA. The dealer will provide instructions on how to proceed with the purchase.
  5. Provide instructions to your IRA custodian: Instruct your self-directed IRA custodian to purchase the gold on your behalf using the funds in your IRA account. The custodian will facilitate the purchase and ensure that the gold is held in accordance with IRS regulations.
  6. Store your gold. Once the purchase is complete, your gold will be stored in a secure depository approved by the IRA custodian. You will receive documentation confirming ownership of the gold within your IRA.

What is the price of gold right now?

The graph below tracks the spot price of gold, which is the current marketplace price per ounce of gold.

Factors that affect gold pricing

There are numerous pricing factors to consider and compare before selecting your gold.

  • Spot price. This industry standard represents the up-to-date rate for one ounce of gold. The spot price of gold fluctuates constantly and is determined by the forward month’s futures contract with the most volume.
  • Markup. Gold markups help retailers cover costs and can range from 2% to 30% on top of the gold’s spot price. The retailer may express this cost as a commission or service fee.
  • Premium. Some gold has additional collector’s value, and some issuers of gold — like the US Mint — command a higher premium than others.
  • Market factors. The price of gold can be affected by a variety of market factors, including economic conditions, geopolitical events and more.

Why is gold a “safe haven”?

A safe haven investment is typically stable in times of market volatility. It is also useful for investors looking to diversify their portfolio, decreasing exposure to riskier assets or investments. Investors view gold as a safe haven for several reasons:

  • Gold is a physical asset.
  • It’s neither easily created nor destroyed.
  • It doesn’t change — gold is resistant to oxidation and will look the same in hundreds of years.
  • It has cultural and historical value — gold predates modern currency and has always been seen as beautiful and special.
  • Governments have turned to gold in times of financial crisis, which adds to gold’s stability.

Bottom line

If you’re searching for ways to protect your wealth or diversify your investments, gold bullion, stocks and ETFs may be a practical addition to your portfolio. These securities provide a means to add gold exposure to your portfolio, either through physical acquisition or exposure through the stock market. Regardless of how you choose to invest in gold, remember that, like all investments, it carries risk.

Frequently asked questions

Is it safe to buy gold online?

Yes, it is safe to buy gold online, provided you’re purchasing from a reputable gold dealer. Before deciding whether to buy, thoroughly research the legitimacy of any dealer by checking to see how long they’ve been in operation and whether they’ve been flagged for any breach of compliance.

What are other ways to make money from gold?

Aside from buying gold as a physical commodity, there are a couple of other ways you can potentially make money from gold. For example, it’s possible to invest in exchange-traded funds that track the price of gold or invest in gold mining companies. Of course, these options also come with a certain level of risk attached, and there’s no guarantee of making a profit.

How do I store my gold?

Once you’ve purchased your gold, you’ll also need to find a safe place to store it. There are several options to consider, including the following:

  • Bullion dealers. Many gold dealers will also offer a storage service where you can keep your gold bars or coins for a fee, so ask about the storage options available when you make your purchase.
  • Safety deposit boxes. You can rent a safety deposit box at a bank to securely store your gold bullion.
  • Secure vault storage. For high-level security, research vault storage companies near you and their storage options.
  • Yourself at home. Store your gold at home. This obviously may not be as secure as some other options, so you may want to get a home safe. You’ll also need to update your home and contents insurance to make sure your precious metal is covered by your policy.

What’s the best type of gold to buy?

The best type of gold to buy depends on your individual preferences, investment goals and risk tolerance. Physical gold is a tangible asset that can serve as as a reliable hedge during crises, ensuring access to wealth in times of need. But it can be burdensome to store. On the other hand, gold ETFs provide exposure to gold prices without the need for physical ownership or storage. Each type has its pros and cons in terms of liquidity, storage costs, counterparty risk and potential returns.

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To make sure you get accurate and helpful information, this guide has been edited by Holly Jennings as part of our fact-checking process.
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Written by

Editor, Investments

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise
Matt has written 208 Finder guides across topics including:
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