Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy Nike stock (NKE)

Buy Nike stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Nike
NYSE: NKE-USD
About 43 hours ago

$75.37

-$18.82 (-19.98%)

Our top picks for where to buy Nike stock

Best for beginners

Go to site
Get up to $1,000 in stock
  • No-cost financial planning and automated investing
  • Trade stocks, options, ETFs, mutual funds, alternative asset funds
  • $0 commission on stocks, ETFs and options, with no options contract fees

Top pick for advanced traders

Go to site
Get up to $5,000 cash
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Pro-grade platform and risk analysis tools

Our pick for cash sweep

Go to site
Advanced charts and trading tools
  • Trade stocks, ETFs and equity options without commission and $0 option contract fees
  • Earn up to 8.1% APY on your uninvested cash
  • Get a 1.5% match in cash on transferred assets up to $300 or up to 15 free fractional shares worth between $2 and $2,000

How to buy Nike stock

  1. Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – NKE. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Buy Nike stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 5 of 5
Name Product Ratings Available asset types Stock trade fee Minimum deposit Cash sweep APY Signup bonus
SoFi Invest®
Finder Score: 4.2 / 5: ★★★★★
SoFi Invest®
★★★★★
Stocks, Mutual funds, ETFs, Alternatives
$0
$0
0.02%
Get up to $1,000 in stock
Commission-free stocks, ETFs and options, with no options per-contract fees. Plus, a no-cost robo-advisor and complimentary access to certified financial planners (CFPs).
Tastytrade
Finder Score: 4.4 / 5: ★★★★★
Tastytrade
★★★★★
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $50-$5,000
Competitive, capped options commissions, with a reliable trading platform designed for serious traders.
Moomoo
Finder Score: 4.3 / 5: ★★★★★
Exclusive
Moomoo
★★★★★
Stocks, Options, ETFs
$0
$0
Up to 8.10%
Choose a 1.5% match or up to 15 free fractional shares
No commission stock, ETF and options trades, with $0 equity options contract fees, low margin rates and advanced trading tools.
Public.com
Finder Score: 4.2 / 5: ★★★★★
Public.com
★★★★★
Stocks, Bonds, Options, ETFs, Cryptocurrency, Alternatives, Treasury Bills, High-yield cash account
$0
$0
5.1%
Get up to $10,000 and transfer fees covered
Build a diversified portfolio of stocks, bonds, options, ETFs, crypto and alternative assets, with a high-yield cash account and options contract rebates.
Interactive Brokers
Finder Score: 4.7 / 5: ★★★★★
Interactive Brokers
★★★★★
Stocks, Bonds, Options, Mutual funds, ETFs, Cryptocurrency, Futures, Forex, Treasury Bills
$0
$0
3.83% Lite
4.83% Pro
N/A
Zero commission stock and ETF trades, with global market access and pro-grade trading tools.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

AS SEEN ON:

Nike, Inc., the world's largest athletic apparel company, was founded in 1964 as Blue Ribbon Sports and is currently headquartered in Beaverton, Oregon. The company is best known for designing, developing and worldwide marketing and selling of athletic footwear, apparel, equipment and accessories. With a diverse range of products, Nike operates globally and has a significant presence in the athletic and sports industry, employing over 79,100 people worldwide and generating substantial revenues and profits.

Nike stock price (NYSE: NKE)

Use our graph to track the performance of NKE stocks over time.

Nike shares at a glance

Information last updated 2024-06-28.
Open$77.13
High$79.05
Low$74.55
Close$75.37
Previous close$94.19
Change $-18.82
Change % -19.9809%
Volume 129,052,442
Information last updated 2024-06-27.
52-week range$87.71 - $122.47
50-day moving average $93.75
200-day moving average $100.31
Wall St. target price$108.10
PE ratio 27.7029
Dividend yield $1.42 (1.57%)
Earnings per share (TTM) $3.40

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an advisor or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is it a good time to buy Nike stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Nike price performance over time

Historical closes compared with the close of $75.37 from 2024-06-28

1 week (2024-06-21) -22.44%
1 month (2024-05-30) -19.35%
3 months (2024-03-28) -19.80%
6 months (2023-12-29) -30.58%
1 year (2023-06-30) -31.71%
2 years (2022-06-30) -26.25%
3 years (2021-06-30) 154.49
5 years (2019-06-28) 82.3933

Is Nike stock undervalued or overvalued?

Valuing Nike stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nike's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Nike financials

Revenue TTM $51.6 billion
Operating margin TTM 10.75%
Gross profit TTM $21.5 billion
Return on assets TTM 9.89%
Return on equity TTM 36.38%
Profit margin 10.14%
Book value $9.42
Market Capitalization $142 billion

TTM: trailing 12 months

Nike share dividends

40%

Dividend payout ratio: 40.17% of net profits

Recently Nike has paid out, on average, around 40.17% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.57% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nike shareholders could enjoy a 1.57% return on their shares, in the form of dividend payments. In Nike's case, that would currently equate to about $1.42 per share.

While Nike's payout ratio might seem fairly standard, it's worth remembering that Nike may be investing much of the rest of its net profits in future growth.

Nike's most recent dividend payout was on 30 June 2024. The latest dividend was paid out to all shareholders who bought their shares by 2 June 2024 (the "ex-dividend date").

Have Nike's shares ever split?

Nike's shares were split on a 2:1 basis on 23 December 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Nike shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Nike shares which in turn could have impacted Nike's share price.

Nike share price volatility

Over the last 12 months, Nike's shares have ranged in value from as little as $87.7051 up to $122.4737. A popular way to gauge a stock's volatility is its "beta".

NKE.US volatility(beta: 1.05)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nike's is 1.051. This would suggest that Nike's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Nike overview

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc.

Frequently asked questions

OVERWRITE^ Can you buy stocks in Nike?
Yes, you can buy stocks in Nike. How much does it cost to buy one share of Nike?
The current cost to buy one share of Nike is approximately $113.70, as of December 2023. Can anyone invest in Nike?
Anyone can invest in Nike by purchasing its Class B Common Stock through the Computershare Investment Plan administered by Computershare. Is Nike a good thing to stock or invest?
Whether Nike is a good stock to invest in depends on various factors, including the company's performance, industry outlook, and individual investment goals. Nike has a history of increasing its annual dividend rate, demonstrating the strength of its business and commitment to increasing shareholder value for its stockholders."
What percentage of Nike is owned by insiders or institutions?
Currently 1.41% of Nike shares are held by insiders and 82.799% by institutions.
How many people work for Nike?
Latest data suggests 83,700 work at Nike.
When does the fiscal year end for Nike?
Nike's fiscal year ends in May.
Where is Nike based?
Nike's address is: One Bowerman Drive, Beaverton, OR, United States, 97005-6453
What is Nike's ISIN number?
Nike's international securities identification number is: US6541061031
What is Nike's CUSIP number?
Nike's Committee on Uniform Securities Identification Procedures number is: 654106103
Avatar

Written by

Dhara Singh

Dhara Singh was a freelance personal finance writer at Finder specializing in loans. Formerly she was a top 10 journalist at Yahoo Finance with more than 38+ million content views where she covered retirement and mortgages. She has also written for Bankrate, and CNET and continues to write for a variety of outlets, such as Investopedia and Worth magazine. Her articles focus on equipping readers with the right information and data so they can make the most informed decisions related to their finances. Dhara previously worked as an insights analyst for Finder’s PR team, where she started the Deadliest Cities to Drive series in 2018, connecting interesting data analysis to a suite of car insurance products. When she’s not writing, Dhara coaches small business owners through her Stories to Sales programs and empowers them to use their life experiences to help other people. She has also self-published a poetry book on Amazon called Tell her She’s Lovely. Dhara holds a B.S. in Finance and Supply Chain Management from Rutgers University and a M.S. in Journalism from Columbia University. See full profile

More guides on Finder

Ask a Question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site