Priority Plus Financial: Pushes Debt Relief Over Loans
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- Max. Loan Amount
- $100,000
- APR
- 5.49% to 29.99%
- Min. credit score
- Open to all credit types
Our verdict
A lender that markets personal loans but primarily steers clients to debt settlement.
Priority Plus Financial advertises itself as a personal loan provider but seems to direct clients toward debt settlement services. According to its website, loans up to $100,000 at competitive APRs are available to a broad range of credit types. However, applications require a phone consultation, and the company’s marketing practices raise some concerns.
Best for: Borrowers open to debt settlement from a questionable company.
Pros
-
APRs start at a competitive 5.49%
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Large loan amounts up to $100,000
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Works with borrowers of all credit types
Cons
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Accused of bait-and-switch tactics in reviews
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Appears to offer primarily debt settlement services
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Must speak to customer service agent to apply
Is Priority Plus Financial legit?
With an A rating and accredited status from the Better Business Bureau (BBB), Priority Plus Financial appears to be a legitimate company. However, many customers report that its primary offering isn’t debt consolidation loans but debt settlement services.
If debt consolidation is your goal, work with trusted lenders offering clear terms. For debt relief, stick with companies that have recognized industry certifications.
Where Priority Plus Financial falls short
The biggest issue with Priority Plus Financial is its questionable marketing tactics. It advertises one thing but seems to offer another. According to the website, the company lends money to people struggling with credit card debt. However, when customers call to apply for a loan, the company offers debt settlement services instead.
Another downside is that you must speak to an “advisor” to complete the application — and some customers report aggressive sales methods once you’re on the phone. Priority Plus Financial also advises customers to stop paying their credit card companies, which will certainly damage their credit score.
Alternatives to Priority Plus Financial
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What makes Priority Plus Financial shine?
When you take Priority Plus Financial at face value, it seems to offer loans to help customers struggling with debt. According to the company website, you can borrow anywhere from $5,000 to $100,000 to pay off your credit card debt. APRs start at 5.49% for well-qualified borrowers and reach up to 29.99%.
Though there’s no minimum credit score requirement provided, Priority Plus Financial clearly states that it works with all credit types. If you’re approved for a loan, you should receive funds within 24 to 48 hours. There is no penalty if you choose to repay your loan early.
Priority Plus Financial loan details
| Minimum credit score | Open to all credit types |
| APR | 5.49% to 29.99% |
| Loan amount | $5,000 to $100,000 |
| Terms | Not disclosed |
| Turnaround | Receive funds 24 to 48 hours after approval |
| Fees | No prepayment fees Other fees (late payment, NSF, loan origination, etc.) not disclosed |
Priority Plus Financial contact information
| Minimum credit score | Open to all credit types |
| Phone number | 888-999-2813 |
| Customer service hours | Not disclosed |
| info@priorityplusfinancial.com | |
| X, formerly Twitter | @PriorityPlusFi |
| @PriorityPlusFinancial |
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How to qualify for Priority Plus Financial
Priority Plus Financial doesn’t provide standard criteria such as credit score, income and age on its website. Here’s what the company specifies:
- Creditworthiness. Priority Plus Financial reviews your credit history and application details to see if you meet the company’s pre-set guidelines.
- Income vs. loan amount. Your loan payments shouldn’t exceed more than half of your monthly income.
- Employment Requirement. You need to be employed for at least a year to qualify.
- Pre-offer eligibility. If you received a pre-screened offer, you’ll still need to meet the same requirements when you apply.
How to apply
Here’s what to expect when you apply with Priority Plus Financial:
- Receive a flyer in the mail. Most Priority Plus Financial customers receive a flyer in the mail stating they’ve been pre-selected for a loan. The flyer directs you to visit the company’s website or call customer service to learn more.
- Provide contact information. If you haven’t received a flyer, you can go to the company website, select “Apply Now” and provide your personal details. You’ll receive a response stating that your application is under review and an advisor will call or text you shortly.
- Talk to a customer service agent. Speaking with an advisor seems to be a requirement. You’ll only receive an offer after completing an application over the phone.
- Receive an offer. After talking to an advisor, you’ll receive an offer. Review the offer carefully to see if it matches your expectations and financial goals.
Priority Plus Financial reviews and complaints
| BBB accredited | Yes |
|---|---|
| BBB rating | A |
| BBB customer reviews | 4.35 out of 5 stars, based on 288 customer reviews |
| Trustpilot Score | 4.5 out of 5 stars, based on 115 customer reviews. |
| Customer reviews verified as of | 05 November 2024 |
Priority Plus Financial has high marks on both the Better Business Bureau and Trustpilot websites, but the average ratings don’t tell the full story. Most customers either love or hate the company, giving it either a raving 5-star review or a scathing 1-star review.
Customers who love the company frequently mention specific customer service representatives by name and praise them for being friendly, knowledgeable and professional. Some state that the company helped them manage their debt, but few mention receiving a loan.
Those who give the company low ratings accuse Priority Plus Financial of using bait-and-switch tactics. It appears customers are offered a loan via a flyer in the mail. When they call the number on the flyer, customer service reps encourage them to enroll in a debt settlement program instead. Multiple people call the company “shady” and question whether the high ratings are fake.
What do people on Reddit say?
Multiple people complain about receiving questionable marketing materials designed to look like official government documents containing a faux check. When Redditors call the number on the flyer about the offer, they report being treated rudely by customer service agents for asking questions.
A few Redditors mention “offers” they receive after talking with a representative. These offers typically turn out to be debt settlement plans with the possibility of a loan after making six months of deposits into a Priority Plus account.
Frequently asked questions
What kind of company is Priority Plus Financial?
Priority Plus Financial appears to be a debt settlement company that may also offer loans.
Does Priority Plus Financial offer a hardship recovery loan?
A few former customers mention receiving a loan from Priority Plus Financial. The company sends marketing materials offering “economic relief” through a loan. When customers call about the loan, customer service representatives typically try to steer them toward a debt settlement program instead.
Is Priority Plus Financial a scam?
With its bait-and-switch marketing tactics, the company raises a lot of red flags. If you’re looking for a debt consolidation loan, there are several reputable debt consolidation lenders you can work with.
For help managing your debt, you’d be better off working with a company accredited by either the International Association of Professional Debt Arbitrators (IAPDA) or the American Association for Debt Resolution (AADR).
Your reviews
Christi Finder
Contributor
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