Methodology for stock trading platforms and apps

Finder’s investment experts assess brokers across eight key categories to help you objectively evaluate a stock trading platform’s overall performance and suitability for your unique needs.

The eight categories we measure are:

• Investment options
• Trading platforms and technology
• Trading costs
• Account fees
• Customer support
• Mobile app rating and security
• Features and amenities
• Account types and minimums

Data collection

We collect data manually through online research and from providers directly. For many of the brokers we review, our investment experts perform hands-on testing. Some platforms and apps also provide live demonstrations of their platforms and services.

Category weightings

We weigh each metric based on factors we believe are most important to traders and investors. Platforms earn a score in each category and then an overall score based on the weightings detailed on this page.

• Investment options: 20%
• Trading platforms and technology: 20%
• Features and amenities: 20%
• Trading costs: 15%
• Account fees: 10%
• Customer support: 5%
• Mobile app rating and security: 5%
• Account types and minimums: 5%

Scoring and rating

Wondering how we work out Finder Score? We look at 10+ stock trading apps and platforms and we compare them against each other to get our simple score out of 10. Metrics like investment options and customer support, fees and features are weighted and scaled to come up with individual Finder Scores.

Trading platforms are evaluated on the eight key categories outlined on this page. These categories are broken down into 22 core elements and 65 different weighted criteria. Some of these data points are features that Finder’s experts consider perks to the main features. Platforms that offer any of these perks are rewarded with additional points. However, brokers that don’t offer any of these perks are not penalized. These features include IPO access, 24/7 customer support, access to a robo-advisor, access to a financial advisor and paper trading.

• 9+ Excellent – The crème de la crème of stock trading apps and platforms. These products offer the best fees and features.
• 7+ Great – Slightly higher fees and fewer features, but these platforms are still competitive.
• 5+ Satisfactory – Typically offering average fees and possibly lacking in the features department.
• Less than 5 – Basic – The least competitive in terms of both fees and features.

Investment options

This category evaluates the breadth and diversity of available assets. We also consider whether the broker offers IPO access.

Investment options

If a broker offers stocks, options and exchange-traded funds (ETFs), which we consider foundational investment options, it earns the highest score. If a provider offers only stocks and ETFs, it earns the lowest score. Brokers are then awarded additional points for each additional available asset type. We consider access to mutual funds, bonds, cryptocurrency, futures, forex, precious metals, CFDs, hedge funds, GICs, collectibles and art.

IPO access

If a broker offers IPO access, it earns the highest score. Brokers that don’t offer IPO access are not penalized.

Trading platforms and technology

This category examines the trading platform’s usability, functionality and availability across devices. It assesses the quality of research tools, charts and technical analysis features.

Trading platforms

If a broker offers mobile, web browser and desktop trading platforms, it earns the highest score. If a provider offers only access via a mobile app or web browser, it earns the lowest score.

Analysis and research tools

If a platform offers robust and useful tools that are significantly better than most competing platforms, including advanced charting, free third-party research, analyst ratings and price targets, it earns the highest score. If a broker offers no analysis or research tools, it earns the lowest score.

Trading costs

This category evaluates the broker’s trading fee structure, including stock, ETF and options commissions, as well as options contract fees.

Commissions on stocks, options and ETFs

Platforms with commission-free stock, option and ETF trades get the highest score, while platforms that charge commissions to trade stocks, options and ETFs earn the lowest score.

Options contract fees

Brokers that charge no options contract fees earn the highest score. If a broker doesn’t offer options trading, it earns the lowest score.

Margin rates

If the broker’s highest margin rate is between 6% and 10%, it earns the highest score. Brokers that don’t offer margin earn the lowest score.

Account fees

This category assesses annual fees, inactivity fees and outgoing account transfer fees.

Annual fee

If a broker charges no annual fee, it earns the highest score. If a platform charges an annual fee of $100 or more, it earns the lowest score.

Inactivity fee

If a broker charges no inactivity fee, it earns the highest score. If a broker charges an inactivity fee that totals $150 or more annually, it earns the lowest score.

Customer support

This category rates the broker’s customer support responsiveness and accessibility and evaluates available support channels, such as live chat, phone and email.

Contact methods

If a broker offers at least three ways to get help, one of which offers a response time of 10 minutes or less, it earns the highest score. If we couldn’t get in touch with customer support on multiple attempts, the broker earns the lowest score.

Mobile app rating and security

This category analyzes a mobile app’s user reviews and ratings.

App store ratings

We take the average of the broker’s ratings across the Apple App Store and Google Play App Store to calculate a final score.

Features and amenities

This category evaluates the availability of features such as access to advisory services, fractional shares, instant deposits, paper trading and educational resources.

Access to a robo-advisor

If a broker offers access to a robo-advisor with no advisory fees and no minimum balance requirements, it earns the highest score. Brokers that don’t offer access to a robo-advisor are not penalized.

Access to a financial advisor

If a broker offers access to a financial advisor with no advisory fees and no minimum balance requirements, it earns the highest score. Brokers that don’t offer access to a financial advisor are not penalized.

Fractional shares

If a broker offers fractional shares, it earns the highest score. If a broker doesn’t offer fractional shares, it earns the lowest score.

Instant buying power

If a platform offers instant buying power, it earns the highest score. If a provider doesn’t offer instant buying power, it earns the lowest score.

Paper trading

If a broker offers paper trading, it earns the highest score. Brokers that don’t offer paper trading are not penalized.

Extended hours trading

If a broker offers 24/5 trading, it earns the highest score. If a broker doesn’t offer extended trading hours, it earns the lowest score.

Educational resources

A broker earns the highest score if it offers live webinars, courses, tutorials, articles, videos, live-streaming news, and market commentary. Brokers that offer no educational content earn the lowest score.

Account types and minimums

This category examines a broker’s lineup of account types and minimums to open an account.

Account types

Brokers that offer individual and joint brokerage accounts, RRSPs, TFSAs and RESPs earn the highest rating, while a broker that offers only an individual brokerage account earns the lowest rating.

Account minimums

Brokers that have no minimum deposit requirements earn the highest rating, while brokers with a minimum deposit requirement of more than $500 earn the lowest rating.