How to buy Ulta Beauty (ULTA) stocks

Ulta Beauty is a specialty retail business based in the US. Ulta Beauty shares (ULTA) are listed on the NASDAQ and all prices are listed in US Dollars.

Its last market close was $314.47 – a decrease of 11.52% over the previous week. Ulta Beauty employs 20,000 staff and has a trailing 12-month revenue of around $11.4 billion.

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Ulta Beauty stock price (NASDAQ: ULTA)

Use our graph to track the performance of ULTA stocks over time.

Ulta Beauty stocks at a glance

• Key figures

Information last updated 2025-03-06.

Latest market close	$314.47
52-week range	$318.17 - $574.76
50-day moving average more info button	$399.91
200-day moving average more info button	$384.57
Wall St. target price	$456.56
PE ratio more info button	14.2228
Dividend yield more info button	N/A
Earnings per share (TTM) more info button	$24.96

Is it a good time to buy Ulta Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

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Ulta Beauty price performance over time

Historical closes compared with the close of $329.23 from 2025-03-12

1 week (2025-03-07)	-7.37%
1 month (2025-02-14)	-9.83%
3 months (2024-12-13)	-22.37%
6 months (2024-09-13)	-12.98%

1 year (2024-03-14)	-41.77%
2 years (2023-03-14)	-36.49%
3 years (2022-03-14)	357.52
5 years (2020-03-13)	59.00%

Is Ulta Beauty stock undervalued or overvalued?

Valuing Ulta Beauty stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Ulta Beauty's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Ulta Beauty's P/E ratio

Ulta Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Ulta Beauty shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

Ulta Beauty's PEG ratio

Ulta Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3421. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Ulta Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Ulta Beauty's EBITDA

Ulta Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.8 billion.

The EBITDA is a measure of a Ulta Beauty's overall financial performance and is widely used to measure a its profitability.

Ulta Beauty financials

Revenue TTM	$11.4 billion
Operating margin TTM	12.59%
Gross profit TTM	$4.8 billion
Return on assets TTM	16.94%
Return on equity TTM	55.18%
Profit margin	10.58%
Book value	$50.01
Market Capitalization more info button	$16.5 billion

TTM: trailing 12 months

Ulta Beauty's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Ulta Beauty.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Ulta Beauty's total ESG risk score

Total ESG risk: 18.11

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Ulta Beauty's overall score of 18.11 (as at 12/31/2018) is excellent – landing it in it in the 12nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Ulta Beauty is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Ulta Beauty's environmental score

Environmental score: 3.74/100

Ulta Beauty's environmental score of 3.74 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Ulta Beauty's social score

Social score: 4.69/100

Ulta Beauty's social score of 4.69 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Ulta Beauty's governance score

Governance score: 4.17/100

Ulta Beauty's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Ulta Beauty is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Ulta Beauty's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Ulta Beauty scored a 1 out of 5 for controversy – the highest score possible, reflecting that Ulta Beauty has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Ulta Beauty Inc was last rated for ESG on: 2019-01-01.

Total ESG score	18.11
Total ESG percentile	12.36
Environmental score	3.74
Environmental score percentile	2
Social score	4.69
Social score percentile	2
Governance score	4.17
Governance score percentile	2
Level of controversy	1

Ulta Beauty stock dividends

We're not expecting Ulta Beauty to pay a dividend over the next 12 months.

Ulta Beauty stock price volatility

Over the last 12 months, Ulta Beauty's stocks have ranged in value from as little as $318.17 up to $574.76. A popular way to gauge a stock's volatility is its "beta."

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Ulta Beauty's is 1.34. This would suggest that Ulta Beauty's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Ulta Beauty overview

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc.

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Frequently asked questions

What percentage of Ulta Beauty is owned by insiders or institutions?
Currently 0.373% of Ulta Beauty stocks are held by insiders and 93.818% by institutions. How many people work for Ulta Beauty?
Latest data suggests 20,000 work at Ulta Beauty. When does the fiscal year end for Ulta Beauty?
Ulta Beauty's fiscal year ends in January. Where is Ulta Beauty based?
Ulta Beauty's address is: 1000 Remington Boulevard, Bolingbrook, IL, United States, 60440 What is Ulta Beauty's ISIN number?
Ulta Beauty's international securities identification number is: US90384S3031 What is Ulta Beauty's CUSIP number?
Ulta Beauty's Committee on Uniform Securities Identification Procedures number is: 90384S303

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