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How to buy Southern Company (SO) stocks in Canada

Learn how to easily invest in Southern Company stocks.

Southern Company is an utilities - regulated electric business based in the US. Southern Company shares (SO.US) are listed on the NYSE and all prices are listed in US dollars. Its last market close was $94.15 – an increase of 1.15% over the previous day. Southern Company employs 27,819 staff and has a trailing 12-month revenue of around $26.1 billion.

How to buy shares in Southern Company

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. SO in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Is it a good time to buy Southern Company stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Southern Company's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of SO stock over time.

Historical closes compared with the last close of $94.15

1 week (2024-11-07)1.56%
1 month (2024-10-14)4.93%
3 months (2024-08-14)15.53%
6 months (2024-05-14)30.86%
1 year (2023-11-14)46.81%
2 years (2022-11-14)54.97%
3 years (2021-11-14)68.53%
5 years (2019-11-14)87.52%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is Southern Company under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Southern Company P/E ratio, PEG ratio and EBITDA.

Southern Company's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 22x. In other words, Southern Company's stocks trade at around 22x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Southern Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.0701. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Southern Company's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Southern Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $12.7 billion ($17.8 billion CAD).

The EBITDA is a measure of Southern Company's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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