How to buy Discover Financial Services (DFS) stocks

Discover Financial Services is a credit services business based in the US. Discover Financial Services shares (DFS) are listed on the NYSE and all prices are listed in US Dollars.

Its last market close was $159.23 – a decrease of 4.95% over the previous week. Discover Financial Services employs 21,000 staff and has a trailing 12-month revenue of around $13 billion.

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Discover Financial Services stock price (NYSE: DFS)

Use our graph to track the performance of DFS stocks over time.

Discover Financial Services stocks at a glance

• Key figures

Information last updated 2025-03-07.

Latest market close	$159.23
52-week range	$117.14 - $205.05
50-day moving average more info button	$188.50
200-day moving average more info button	$154.60
Wall St. target price	$214.08
PE ratio more info button	9.4537
Dividend yield more info button	$2.8 (1.62%)
Earnings per share (TTM) more info button	$17.72

Is it a good time to buy Discover Financial Services stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

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Discover Financial Services price performance over time

Historical closes compared with the close of $163.66 from 2025-03-12

1 week (2025-03-07)	-2.30%
1 month (2025-02-14)	-16.49%
3 months (2024-12-13)	-7.01%
6 months (2024-09-13)	24.62%

1 year (2024-03-14)	32.15%
2 years (2023-03-14)	69.08%
3 years (2022-03-14)	61.31%
5 years (2020-03-13)	254.90%

Is Discover Financial Services stock undervalued or overvalued?

Valuing Discover Financial Services stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Discover Financial Services's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Discover Financial Services's P/E ratio

Discover Financial Services's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, Discover Financial Services shares trade at around 9x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

Discover Financial Services's PEG ratio

Discover Financial Services's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.9381. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Discover Financial Services's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Discover Financial Services financials

Revenue TTM	$13 billion
Operating margin TTM	51.28%
Gross profit TTM	$12.3 billion
Return on assets TTM	3.03%
Return on equity TTM	28.2%
Profit margin	34.89%
Book value	$67.12
Market Capitalization more info button	$42.1 billion

TTM: trailing 12 months

Discover Financial Services stock dividends

Dividend payout ratio: 17.54% of net profits

Recently Discover Financial Services has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Discover Financial Services shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Discover Financial Services's case, that would currently equate to about $2.8 per share.

While Discover Financial Services's payout ratio might seem low, this can signify that Discover Financial Services is investing more in its future growth.

Discover Financial Services's most recent dividend payout was on 5 March 2025. The latest dividend was paid out to all shareholders who bought their stocks by 19 February 2025 (the "ex-dividend date").

Discover Financial Services stock price volatility

Over the last 12 months, Discover Financial Services's stocks have ranged in value from as little as $117.137 up to $205.0514. A popular way to gauge a stock's volatility is its "beta."

Beta is a measure of a stocks volatility in relation to the market. The market (NYSE average) beta is 1, while Discover Financial Services's is 1.448. This would suggest that Discover Financial Services's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Discover Financial Services overview

Discover Financial Services, through its subsidiaries, provides digital banking products and services, and payment services in the United States. It operates in two segments, Digital Banking and Payment Services. The Digital Banking segment offers Discover-branded credit cards to individuals; personal loans, home loans, and deposit products; and direct-to-consumer deposit products comprising savings accounts, certificates of deposit, money market accounts, IRA certificates of deposit, IRA savings accounts and checking accounts, and sweep accounts. The Payment Services segment operates the PULSE to access automated teller machines (ATMs), debit, and electronic funds transfer network; Diners Club, a payments network; and Network Partners business, which provides payment transaction processing and settlement, merchant acquisition, ATM access, and related payments services in the global network. Discover Financial Services was incorporated in 1960 and is headquartered in Riverwoods, Illinois..

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Frequently asked questions

What percentage of Discover Financial Services is owned by insiders or institutions?
Currently 0.68% of Discover Financial Services stocks are held by insiders and 84.906% by institutions. How many people work for Discover Financial Services?
Latest data suggests 21,000 work at Discover Financial Services. When does the fiscal year end for Discover Financial Services?
Discover Financial Services's fiscal year ends in December. Where is Discover Financial Services based?
Discover Financial Services's address is: 2500 Lake Cook Road, Riverwoods, IL, United States, 60015 What is Discover Financial Services's ISIN number?
Discover Financial Services's international securities identification number is: US2547091080 What is Discover Financial Services's CUSIP number?
Discover Financial Services's Committee on Uniform Securities Identification Procedures number is: 254709108

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