How to buy Booking (BKNG) stocks

Learn how to easily invest in Booking stocks.

Booking is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars.

Its last market close was $5,048.59 – a decrease of 3.42% over the previous week. Booking employs 24,200 staff and has a trailing 12-month revenue of around $23.1 billion.

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How to buy Booking stock

  1. Choose a stock trading platform. Compare investment platforms.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – BKNG. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Booking stock price (NASDAQ: BKNG)

Use our graph to track the performance of BKNG stocks over time.

Booking stocks at a glance

Information last updated 2024-12-18.
Latest market close$5,048.59
52-week range$3,167.39 - $5,337.24
50-day moving average $4,831.93
200-day moving average $4,023.30
Wall St. target price$5,196.73
PE ratio 33.444
Dividend yield $26.25 (0.71%)
Earnings per share (TTM) $147.81

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Booking price performance over time

Historical closes compared with the close of $4980.4 from 2024-12-19

1 week (2024-12-13) -4.73%
1 month (2024-11-21) -4.42%
3 months (2024-09-20) 22.55%
6 months (2024-06-21) 24.85%
1 year (2023-12-21) 41.51%
2 years (2022-12-21) 154.94%
3 years (2021-12-21) 112.39%
5 years (2019-12-20) 148.34%

Is Booking stock undervalued or overvalued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 33x. In other words, Booking shares trade at around 33x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the stock or simply that they're over-valued.

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1352. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.2 billion.

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

Booking financials

Revenue TTM $23.1 billion
Operating margin TTM 40.89%
Gross profit TTM $14.6 billion
Return on assets TTM 15.42%
Return on equity TTM 225.74%
Profit margin 21.85%
Book value $-110.11
Market Capitalization $163.6 billion

TTM: trailing 12 months

Booking stock dividends

20%

Dividend payout ratio: 19.64% of net profits

Recently Booking has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Booking shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Booking's case, that would currently equate to about $26.25 per share.

While Booking's payout ratio might seem low, this can signify that Booking is investing more in its future growth.

Booking's most recent dividend payout was on 30 December 2024. The latest dividend was paid out to all shareholders who bought their stocks by 5 December 2024 (the "ex-dividend date").

Have Booking's stocks ever split?

Booking's stocks were split on a 1:6 basis on 15 June 2003 . So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking stocks – just the quantity. However, indirectly, the new 500% higher stock price could have impacted the market appetite for Booking stocks, which in turn could have impacted Booking's stock price.

Booking stock price volatility

Over the last 12 months, Booking's stocks have ranged in value from as little as $3167.3927 up to $5337.24. A popular way to gauge a stock's volatility is its "beta."

BKNG.US volatility(beta: 1.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.385. This would suggest that Booking's stocks are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Booking overview

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides online travel reservation services, as well as consumers hotel, flight, activity, rental car reservation, vacation packages, cruises, and hotel distribution services. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants; and Rentalcars.com.

Frequently asked questions

What percentage of Booking is owned by insiders or institutions?
Currently 0.161% of Booking stocks are held by insiders and 95.121% by institutions.
How many people work for Booking?
Latest data suggests 24,200 work at Booking.
When does the fiscal year end for Booking?
Booking's fiscal year ends in December.
Where is Booking based?
Booking's address is: 800 Connecticut Avenue, Norwalk, CT, United States, 06854
What is Booking's ISIN number?
Booking's international securities identification number is: US09857L1089
What is Booking's CUSIP number?
Booking's Committee on Uniform Securities Identification Procedures number is: 741503106
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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