How to buy Alphabet Inc Class A (GOOGL) stocks

Learn how to buy Alphabet Inc Class A stock in 6 easy steps.

Alphabet Inc Class A is an internet content & information business based in the US. Alphabet Inc Class A shares (GOOGL) are listed on the NASDAQ and all prices are listed in US Dollars.

Its last market close was $188.51 – a decrease of 0.69% over the previous week. Alphabet Inc Class A employs 181,269 staff and has a trailing 12-month revenue of around $339.9 billion.

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How to buy Alphabet Inc Class A stock

  1. Choose a stock trading platform. Compare investment platforms.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – GOOGL. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Alphabet Inc Class A stock price (NASDAQ: GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet Inc Class A stocks at a glance

Information last updated 2024-12-18.
Latest market close$188.51
52-week range$130.19 - $201.42
50-day moving average $172.83
200-day moving average $167.02
Wall St. target price$210.26
PE ratio 24.9867
Dividend yield $0.4 (0.42%)
Earnings per share (TTM) $7.54

Is it a good time to buy Alphabet Inc Class A stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Alphabet Inc Class A price performance over time

Historical closes compared with the close of $188.4 from 2024-12-18

1 week (2024-12-13) -0.75%
1 month (2024-11-21) 12.39%
3 months (2024-09-20) 15.17%
6 months (2024-06-20) 6.86%
1 year (2023-12-20) 36.19%
2 years (2022-12-20) 112.40%
3 years (2021-12-20) 33.53%
5 years (2019-12-20) 179.87%

Is Alphabet Inc Class A stock undervalued or overvalued?

Valuing Alphabet Inc Class A stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet Inc Class A's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet Inc Class A's P/E ratio

Alphabet Inc Class A's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, Alphabet Inc Class A shares trade at around 25x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the stock or simply that they're under-valued.

Alphabet Inc Class A's PEG ratio

Alphabet Inc Class A's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2233. A low ratio can be interpreted as meaning the stocks offer better value, while a higher ratio can be interpreted as meaning the stocks offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet Inc Class A's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Alphabet Inc Class A's EBITDA

Alphabet Inc Class A's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $123.5 billion.

The EBITDA is a measure of a Alphabet Inc Class A's overall financial performance and is widely used to measure a its profitability.

Alphabet Inc Class A financials

Revenue TTM $339.9 billion
Operating margin TTM 32.31%
Gross profit TTM $156.6 billion
Return on assets TTM 16.48%
Return on equity TTM 32.1%
Profit margin 27.74%
Book value $25.61
Market Capitalization $2.3 trillion

TTM: trailing 12 months

Alphabet Inc Class A's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet Inc Class A.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet Inc Class A's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet Inc Class A's overall score of 20.35 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet Inc Class A is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet Inc Class A's environmental score

Environmental score: 3.52/100

Alphabet Inc Class A's social score

Social score: 6.37/100

Alphabet Inc Class A's governance score

Governance score: 7.99/100

Alphabet Inc Class A's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet Inc Class A scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet Inc Class A has a damaged public profile.

Environmental, social, and governance (ESG) summary

Alphabet Inc Class A was last rated for ESG on: 2019-01-01.

Total ESG score 20.35
Total ESG percentile 29.34
Environmental score 3.52
Social score 6.37
Governance score 7.99
Level of controversy 4

Alphabet Inc Class A stock dividends

8%

Dividend payout ratio: 7.96% of net profits

Recently Alphabet Inc Class A has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Alphabet Inc Class A shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Alphabet Inc Class A's case, that would currently equate to about $0.4 per share.

While Alphabet Inc Class A's payout ratio might seem low, this can signify that Alphabet Inc Class A is investing more in its future growth.

Alphabet Inc Class A's most recent dividend payout was on 15 December 2024. The latest dividend was paid out to all shareholders who bought their stocks by 8 December 2024 (the "ex-dividend date").

Have Alphabet Inc Class A's stocks ever split?

Alphabet Inc Class A's stocks were split on a 20:1 basis on 17 July 2022 . So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Alphabet Inc Class A stocks – just the quantity. However, indirectly, the new 95% lower stock price could have impacted the market appetite for Alphabet Inc Class A stocks, which in turn could have impacted Alphabet Inc Class A's stock price.

Alphabet Inc Class A stock price volatility

Over the last 12 months, Alphabet Inc Class A's stocks have ranged in value from as little as $130.193 up to $201.42. A popular way to gauge a stock's volatility is its "beta."

GOOGL.US volatility(beta: 1.03)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a stocks volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet Inc Class A's is 1.034. This would suggest that Alphabet Inc Class A's stocks are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet Inc Class A overview

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services.

Frequently asked questions

What percentage of Alphabet Inc Class A is owned by insiders or institutions?
Currently 0.25% of Alphabet Inc Class A stocks are held by insiders and 80.678% by institutions.
How many people work for Alphabet Inc Class A?
Latest data suggests 181,269 work at Alphabet Inc Class A.
When does the fiscal year end for Alphabet Inc Class A?
Alphabet Inc Class A's fiscal year ends in December.
Where is Alphabet Inc Class A based?
Alphabet Inc Class A's address is: 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043
What is Alphabet Inc Class A's ISIN number?
Alphabet Inc Class A's international securities identification number is: US02079K3059
What is Alphabet Inc Class A's CUSIP number?
Alphabet Inc Class A's Committee on Uniform Securities Identification Procedures number is: 38259P706
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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