5 cryptocurrencies to consider for investment in 2025
The crypto market is always evolving. So it’s important to do your own research and keep up to date with the latest developments.
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Cryptocurrency investment has seen significant growth in popularity over the last decade or so.
But not all cryptocurrencies are created equal.
It’s important for investors to stay up to date with key trends and look at the consistent performers.
With this in mind, we take a look at some of the key cryptocurrencies that investors may want to keep an eye on this year.
Bitcoin (BTC)
The original – and most well-known – cryptocurrency, Bitcoin has moved from technological novelty to serious investment consideration in the past 15 years.
Originally, many early adopters of Bitcoin became interested due to an interest in technology or for philosophical reasons around economics.
Investors like this still exist, of course – but there are several other key reasons that investors gravitate towards Bitcoin:
- Proven track record of performance
- Adoption as a currency in various parts of the world
- Pop culture familiarity
- Enforced scarcity
Bitcoin also hit an all-time high for cryptocurrency in early 2025 – $100,000USD per Bitcoin.
Although it’s since dipped somewhat, Bitcoin’s cultural cachet seems likely to let it weather the current storms.
Ethereum (ETH)
Launching in 2014, Ethereum has emerged as one of the main competitors for Bitcoin’s dominance in the crypto market.
Granted, it’s a fairly distant competitor in terms of pricing. But in a world of Bitcoin clones and short-lived memecoins, Ethereum does offer distinct features.
Since 2022, Ethereum has used a proof-of-stake methodology, rather than proof-of-work. This requires significantly less energy and makes transactions more efficient.
Although Ethereum has been used as a currency, there is greater interest in its ability to offer programmable features.
Smart contracts, dApps, images and even games are all able to be stored and used via Ethereum. These features have made it a favourite of tech-savvy investors.
XRP
As the cryptocurrency attached to the Ripple blockchain, XRP was designed with the idea of global fund transfers in mind.
Faster and more energy-efficient than Bitcoin, XRP also offers greater scalability.
Solana (SOL)
Expanding on the features offered by Ethereum, Solana allows users to store scalable apps and programs, presenting a variety of tech use cases.
Importantly, it also offers the ability to process transactions significantly faster than most of its competitors, while also having significantly lower transaction fees than similar cryptocurrencies.
Although it lags behind Ethereum in terms of overall investment footprint, Solana has still marked itself out as a cryptocurrency to watch.
Given its tech potential and open-source nature, Solana seems to be a currency to keep an eye on through 2025.
Dogecoin
Arguably the first memecoin, Dogecoin is a self-referential cryptocurrency that was created in part to parody cryptocurrency and its surrounding culture.
However, it’s since gone on to enjoy a great deal of popularity in the crypto community, in part due to heavy promotion by tech mogul Elon Musk.
Though its utility remains relatively limited in comparison to some of its competitors, it is often used for covering blockchain fees for other cryptocurrencies.
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