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How to buy Olaplex Holdings stock (Olaplex Holdings)

Buy Olaplex Holdings stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Santa Barbara, California-based hair products company Olaplex wrapped an upsized initial public offering, selling 73.7 million shares at $21 each, well above the $17 to $19 range.

The stock opened on the Nasdaq under the ticker symbol OLPX at $25 per share.

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How to buy Olaplex Holdings stock

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  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – OLPX. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

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Olaplex Holdings stock price (NASDAQ: OLPX)

Use our graph to track the performance of OLPX stocks over time.

Olaplex Holdings shares at a glance

Information last updated 2025-04-12.
Latest market close$1.20
52-week range$1.01 - $2.77
50-day moving average $1.39
200-day moving average $1.81
Wall St. target price$1.98
PE ratio 40
Dividend yield N/A
Earnings per share (TTM) $0.03

Is it a good time to buy Olaplex Holdings stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Olaplex Holdings price performance over time

Historical closes compared with the close of $1.2 from 2025-04-11

1 week (2025-04-04) 8.11%
1 month (2025-03-14) -9.77%
3 months (2025-01-14) -22.08%
6 months (2024-10-14) -45.95%
1 year (2024-04-12) -16.67%
2 years (2023-04-13) -70.87%
3 years (2022-04-13) 15.43
5 years (2020-04-10) N/A

Is Olaplex Holdings stock undervalued or overvalued?

Valuing Olaplex Holdings stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Olaplex Holdings's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Olaplex Holdings's P/E ratio

Olaplex Holdings's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 40x. In other words, Olaplex Holdings shares trade at around 40x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Olaplex Holdings's P/E ratio is best considered in relation to those of others within the specialty retail industry or those of similar companies.

Olaplex Holdings's EBITDA

Olaplex Holdings's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $117.5 million.

The EBITDA is a measure of a Olaplex Holdings's overall financial performance and is widely used to measure a its profitability.

To put Olaplex Holdings's EBITDA into context you can compare it against that of similar companies.

Olaplex Holdings financials

Revenue TTM $422.7 million
Operating margin TTM 3.02%
Gross profit TTM $301.6 million
Return on assets TTM 2.39%
Return on equity TTM 2.27%
Profit margin 4.62%
Book value $1.32
Market Capitalization $797.5 million

TTM: trailing 12 months

Olaplex Holdings share dividends

We're not expecting Olaplex Holdings to pay a dividend over the next 12 months.

You may also wish to consider:

Olaplex Holdings share price volatility

Over the last 12 months, Olaplex Holdings's shares have ranged in value from as little as $1.01 up to $2.77. A popular way to gauge a stock's volatility is its "beta".

OLPX.US volatility(beta: 2.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Olaplex Holdings's is 2.388. This would suggest that Olaplex Holdings's shares are significantly more volatile than the average for this exchange and represent a higher risk.

To put Olaplex Holdings's beta into context you can compare it against those of similar companies.

Olaplex Holdings overview

Olaplex Holdings, Inc. , through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It also provides in-salon services for repairing and shaping curls. In addition, the company offers hair care products to professional hair salons, retailers, and everyday consumers. It distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, as well as third party e-commerce platforms. The company was founded in 2014 and is based in New York, New York.

Frequently asked questions

What percentage of Olaplex Holdings is owned by insiders or institutions?
Currently 2.223% of Olaplex Holdings shares are held by insiders and 98.937% by institutions.
How many people work for Olaplex Holdings?
Latest data suggests 231 work at Olaplex Holdings.
When does the fiscal year end for Olaplex Holdings?
Olaplex Holdings's fiscal year ends in December.
Where is Olaplex Holdings based?
Olaplex Holdings's address is: 432 Park Avenue South, New York, NY, United States, 10016
What is Olaplex Holdings's ISIN number?
Olaplex Holdings's international securities identification number is: US6793691089
What is Olaplex Holdings's CUSIP number?
Olaplex Holdings's Committee on Uniform Securities Identification Procedures number is: 679369108

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