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How to buy Apple stock (AAPL)

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud. As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.

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How to buy Apple stock

  1. Choose a stock trading platform. Use our comparison table
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds into your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – AAPL. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Latest updates for Apple

October 29, 2024: Indonesia has banned the sale of the iPhone 16 in the country, citing Apple’s failure to meet government stipulations for local investment, according to The Financial Times.

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Apple stock price (NASDAQ: AAPL)

Use our graph to track the performance of AAPL stocks over time.

Apple shares at a glance

Information last updated 2024-11-14.
Open$0.00
High$0.00
Low$0.00
Close$0.00
Previous close$0.00
Change $0.00
Change % N/A%
Volume 0
Information last updated 2024-11-07.
52-week range$163.49 - $237.23
50-day moving average $226.96
200-day moving average $202.45
Wall St. target price$240.05
PE ratio 36.7525
Dividend yield $0.98 (0.45%)
Earnings per share (TTM) $6.06

Is it a good time to buy Apple stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Apple price performance over time

Historical closes compared with the close of $225.12 from 2024-11-12

1 week (2024-11-07) -1.04%
1 month (2024-10-14) -2.67%
3 months (2024-08-14) 1.53%
6 months (2024-05-14) 20.11%
1 year (2023-11-14) 20.10%
2 years (2022-11-14) 53.42%
3 years (2021-11-12) 52.55%
5 years (2019-11-14) 253.65%

Is Apple stock undervalued or overvalued?

Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Apple's P/E ratio

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 37x. In other words, Apple shares trade at around 37x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's PEG ratio

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3551. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Apple's EBITDA

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $134.7 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

Apple financials

Revenue TTM $391 billion
Operating margin TTM 31.17%
Gross profit TTM $170.8 billion
Return on assets TTM 21.46%
Return on equity TTM 157.41%
Profit margin 23.97%
Book value $3.77
Market Capitalization $3.4 trillion

TTM: trailing 12 months

Apple share dividends

15%

Dividend payout ratio: 14.67% of net profits

Recently Apple has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.98 per share.

While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.

Apple's most recent dividend payout was on 13 November 2024. The latest dividend was paid out to all shareholders who bought their shares by 7 November 2024 (the "ex-dividend date").

Have Apple's shares ever split?

Apple's shares were split on a 4:1 basis on 30 August 2020 . So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.

Apple share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $163.4884 up to $237.229. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.24)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.239. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Apple overview

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store.

Frequently asked questions

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What percentage of Apple is owned by insiders or institutions?
Currently 2.719% of Apple shares are held by insiders and 61.338% by institutions.
How many people work for Apple?
Latest data suggests 164,000 work at Apple.
When does the fiscal year end for Apple?
Apple's fiscal year ends in September.
Where is Apple based?
Apple's address is: One Apple Park Way, Cupertino, CA, United States, 95014
What is Apple's ISIN number?
Apple's international securities identification number is: US0378331005
What is Apple's CUSIP number?
Apple's Committee on Uniform Securities Identification Procedures number is: 037833100
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To make sure you get accurate and helpful information, this guide has been edited by Holly Jennings as part of our fact-checking process.
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Written by

Editor, Investments

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise
Matt has written 207 Finder guides across topics including:
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