Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud. As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.
April 12, 2025: US President Donald Trump announced a backdated exemption from crippling tariffs – to be granted to smartphones, computers, semiconductors, solar cells and selected other electronic devices. However uncertainty returned within a matter of days, when a Truth Social post from Trump said that these items were "just moving to a different tariff 'bucket.'"
April 9, 2025: President Trump's 104% tariff on imports from China came into full effect, with tariff sabre-rattling having already wiped more than 20% off Apple's market cap in 5 days. Apple was granted an exemption from tariffs when Trump was first in office, but as yet, has not secured such a deal this time around. Analyst Dan Ives of Wedbush speculated that an iPhone manufactured in the US would cost $3,500, but regardless, the process of "on-shoring" (a word rarely heard before this saga began) would take years. Apple's Q1 earnings update lands on May 1, and will cover the launch of the iPhone 16e.
April 3, 2025: Tech stocks including Apple, Microsoft and Nvidia reeled at the prospect of having to shoulder tariffs on hardware imported from places like Taiwan, China and Mexico. Apple manufactures most of its products in China, while Nvidia's chips are made in Taiwan before heading to assembly lines in Mexico. Happy Liberation Day guys!
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| 52-week range | $163.31 - $259.81 |
|---|---|
| 50-day moving average | $225.28 |
| 200-day moving average | $228.52 |
| Wall St. target price | $239.60 |
| PE ratio | 31.5265 |
| Dividend yield | $0.99 (0.53%) |
| Earnings per share (TTM) | $6.04 |
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Historical closes compared with the close of $181.46 from 2025-04-11
| 1 week (2025-04-07) | 181.46 |
|---|---|
| 1 month (2025-03-14) | -15.00% |
| 3 months (2025-01-14) | -22.21% |
| 6 months (2024-10-14) | -21.55% |
| 1 year (2024-04-12) | 2.78% |
|---|---|
| 2 years (2023-04-14) | 10.94% |
| 3 years (2022-04-14) | 11.56% |
| 5 years (2020-04-14) | 160.49% |
Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 32x. In other words, Apple shares trade at around 32x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.8455. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $137.4 billion.
The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.
| Revenue TTM | $395.8 billion |
|---|---|
| Operating margin TTM | 34.46% |
| Gross profit TTM | $184.1 billion |
| Return on assets TTM | 22.52% |
| Return on equity TTM | 136.52% |
| Profit margin | 24.3% |
| Book value | $4.44 |
| Market Capitalization | $3 trillion |
TTM: trailing 12 months
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Total ESG risk: 26.15
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Environmental score: 0.99/100
Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Social score: 13.98/100
Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Governance score: 11.18/100
Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.
Apple Inc was last rated for ESG on: 2019-01-01.
| Total ESG score | 26.15 |
|---|---|
| Total ESG percentile | 36.8 |
| Environmental score | 0.99 |
| Environmental score percentile | 5 |
| Social score | 13.98 |
| Social score percentile | 5 |
| Governance score | 11.18 |
| Governance score percentile | 5 |
| Level of controversy | 3 |
Dividend payout ratio: 14.35% of net profits
Recently Apple has paid out, on average, around 0% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.99 per share.
While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.
Apple's most recent dividend payout was on 12 February 2025. The latest dividend was paid out to all shareholders who bought their shares by 9 February 2025 (the "ex-dividend date").
Apple's shares were split on a 4:1 basis on 30 August 2020 . So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
Over the last 12 months, Apple's shares have ranged in value from as little as $163.3089 up to $259.8143. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.259. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store.
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