For many entrepreneurs, the idea of owning an ecommerce business is an attractive proposition. Ecommerce businesses can generate cash flow anywhere between $0 and $0 a year, with an average cash flow of around $nan annually.
Here are the details on the revenue and cost to acquire an ecommerce business, plus how to purchase an ecommerce business in 2024. And, we include the best financing options for funding your business.
How much does an ecommerce business make?
The average ecommerce business* has an annual net cash flow of $nan. This equates to roughly $nan a month over a span of a year. However, the profitability of your ecommerce business business comes down to its location, size, rent, wages and more.
Chart: Cash flow range of ecommerce businesses currently listed for sale
How to buy an ecommerce business
- Find an ecommerce business for sale. You can find ecommerce businesses for sale locally or online. Online you can search "ecommerce businesses for sale near me" to find a list of business or broker websites that lists ecommerce businesses for sale. It's important to also take note of your finances by knowing how much you have saved towards the purchase of a new business, as well as how much you may need to borrow to buy the business.
- Figure out what the business is worth. Use various valuation methods to get a general idea of the fair market value of the business you're trying to buy to make sure you're getting a good deal.
- Do your due diligence on owning and operating an ecommerce business. You'll want to weigh the pros and cons before taking the jump. Consider important factors that can affect the profitability of the business you're buying such as location, equipment, utilities and maintenance.
- Get a business loan and make an offer. Unless you have a lot of cash on hand, you'll need a business loan to finance the purchase of an ecommerce business. Check out our top picks of lenders for an ecommerce business business loan. Once you're ready to buy, contact and negotiate with the seller or agent of the business and finalize your offer. It may be helpful to have a lawyer look over any negotiations and final contracts.
Our top picks for an ecommerce business business loan
Cost of buying ecommerce businesses
The average ecommerce business for sale costs $nan*. Although prices vary widely depending on the location, the age of equipment and whether you're purchasing real estate as part of the deal. Many are listed well below the average price, and some are much higher than the average price, especially in urban locations.
With the average annual cash flow of an ecommerce business at $nan, you can expect to make back your investment in roughly nan years - this translates roughly to an nan% APY.
Chart: Cost of ecommerce businesses available for sale
Cost, revenue and cash flow of an ecommerce business
The average price-to-cash flow (P/CF) ratio of an ecommerce business business is nan. The P/CF ratio measures how much cash a company generates relative to its price. You might've heard of the term price-to-earning ratio (P/E ratio) before, which is a more commonly known ratio. Essentially, this measures how much you are paying for each dollar of the company's earnings.
The average operating cash flow margin of an ecommerce business business is nan. The operating cash flow margin can be calculated by dividing operating cash flow by revenue. The operating cash flow margin reveals how effectively a company converts its sales to cash.
The average price-to-sales (P/S) ratio of an ecommerce business business is 0%. The P/S ratio measures the revenue of the business divided by the cost, which indicates the percentage of the revenue you are paying for the company. Typically the lower the percentage, the better. However, it's best to look at a company's P/S ratio in comparison to the P/S ratios of similar companies in the same industry.
Chart: Cost, revenue, and cash flow breakdown of the lowest priced ecommerce businesses currently listed for sale
Chart: Cost, revenue, and cash flow breakdown of the highest priced ecommerce businesses currently listed for sale
Steps to buying an ecommerce business
Buying this type of business involves finding one for sale, running the numbers and getting the right financing.
1. Search business listings
Start your search by Googling "ecommerce businesses for sale near me." This brings up a list of business or broker websites with this type of business for sale in your area. From there, you can search listings and contact the seller or agent to get more information. Loopnet.com, Bizbuysell.com and us.businessesforsale.com are also good places to start your search.
2. Determine what the business is worth
Determining what a business is worth is both an art and a science. While this is by no means a complete list of the valuation methods available, you can get a general idea of the fair market value of a business with these calculations.
- Times revenue method. This is calculated by taking the revenue generated by a business over a certain period times a multiplier. The multiplier depends on the industry. For example, a retail company may be valued at 2.45x revenue, while a restaurant may be valued at 2.12x revenue.
- Liquidation value. This value is calculated by adding up everything a business owns, including real estate, equipment and inventory, and then subtracting the company's liabilities and debts. This can give you a rough estimate of what a business is worth, although it doesn't take into account future earnings.
- Discounted cash flow method. This calculation is based on projections of the future cash flows of a business, then discounts them to today based on inflation. It's a complex calculation best determined by using an NPV calculator.
Always consult with a qualified financial advisor if you have questions. In particular, look for a professional with the Accredited in Business Valuation (ABV) designation, which means they specialize in business valuation.
3. Do your due diligence
In addition to understanding what a particular business is worth, it's important to take into account the pros and cons before signing on the dotted line.
Here's a list of the top factors to consider:
- Location. The most successful businesses are located in areas with a lot of retail stores and traffic. However, consider the type of customers you foresee frequenting your establishment and their specific needs.
- Equipment. If your business requires special equipment, new equipment is more expensive upfront but can bolster your bottom line with reduced energy costs, less maintenance and more customers through the door.
- Competition. Consider the local competition and what sets your business offering apart.
- Utilities. If your business relies heavily on electricity, gas, water, trash and sewage services, you'll want to analyze the availability of these services and their costs carefully.
- Insurance. This is a must-have for any public-facing business. You'll want to make sure you have sufficient coverage to pay for a range of unforeseen circumstances.
- Maintenance. Who will do the repairs, mop the floors or answer the phone? While this business can be a part-time operation, no business is maintenance-free.
- Security. Depending on the location, your business may require extra security features, like cameras.
As with any large business purchase, be sure to educate yourself thoroughly about buying and running that type of business. Many online resources are available from experts who can offer in-depth guidance for your particular industry.
4. Get financing and make an offer
Business loans come in a wide range of flavors, but the most commonly used types for buying a new business or business assets include SBA loans, like the SBA 7(a), 504 and microloan lending programs, equipment loans or personal loans. These loans are offered by banks, credit unions and online lenders.
Online business loan marketplaces like Lendio, Lendzi and Businessloans.com can also be a good place to start your search. You'll want to compare multiple loan types across several lenders to find the best deal.
How to finance an ecommerce business
Ecommerce businesses can be financed with these options:
- Personal finances. Cash from savings, an inheritance or from selling another business can be an ideal way to finance your purchase.
- SBA loan programs. The SBA 7(a) loan program could potentially be used to purchase this type of business. To qualify, you need to have a 700+ score, a minimum 20% down payment and financial statements from the business of interest.
- Personal loan. Because they don't have a time-in-business or revenue requirement, personal loans can be another way to finance your purchase, especially if you can get a competitive rate.
- Equipment loan. Equipment loans can sometimes be used to finance this type of business equipment, depending on the business's eligibility. But it may be trickier to get an equipment loan if your business is a mostly cash business or considered a restricted business.
Tip: If you're going for an SBA loan to purchase your business, try to find a preferred SBA lender to help push your application through faster.
Steps to get a loan for an ecommerce business
Here are the steps to apply for a business loan:
- Check your eligibility. This step involves checking your personal score and determining if you have any collateral to pledge if you choose a secured loan.
- Gather your documentation. These typically include bank statements, tax returns, the business's financial statements and a personal guarantee.
- Complete the application. Fill out the full application, upload documents or link your financial accounts and review the application for accuracy.
- Wait for approval and funding. Next, you need to wait for approval and funding. SBA loans can take weeks to months to process.
Where to buy an ecommerce business
We've found ecommerce businesses publicly listed for sale in the following states. Updated daily.
The annual cash flow of the ecommerce businesses range from $0 to $0.
Chart: Cash flow of ecommerce businesses that are currently listed for sale
Sources
Compare business loan options for an ecommerce business
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