Home Authors Holly Jennings
Holly Jennings

Holly Jennings

Copy Editor

Holly Jennings is an editor and updates writer at Finder, working with writers across all niches to deliver quality content to readers. She’s edited hundreds of financial articles ranging from credit cards to investments. With empathy at heart, she especially enjoys content that breaks down complex financial situations into easy-to-understand information. Prior to her role at Finder, she collaborated with dozens of small businesses to maximize the reach and impact of their blog posts, website copy and other content. In her spare time, she is an award-winning author for Penguin Random House, writing about virtual reality worlds, magical girls and lasers that go pew-pew.

Expertise

  • Business loans
  • Credit scores
  • Personal finance
  • Banking bonuses

Education

  • Bachelor of Arts in psychology | University of Ottawa | 2004–2008

Industry insights from Holly Jennings

We asked Holly to flex her expertise by answering some questions about how Finder approaches editorial independence and advocates for its readers.

How do you ensure that all Finder’s articles carry its brand voice?

As an author, I’m all about voice. It’s what changes plain, boring text that can feel like a lecture into a conversation with a friend. With the topics we cover and facts we need to get right, it can be difficult not to slip into industry jargon. So it’s important to remember it’s all about the person at the other end of the article. They want to learn while feeling they’re a part of the conversation. A big key to accomplishing this is to really know your topic to the point where you’re having fun with it. The reader will feel that on the page.

How do you break down complex financial topics for easy consumption?

I come from a background of writing and editing science fiction, which might sound like it doesn’t relate at all. But in sci-fi, you need to train your brain to look at the writing objectively and ask yourself, “If I wasn’t the one creating this new technology or alien species or whatever, would I understand the context by what’s on the page?” It’s the same with financial topics. You want the reader to feel like they understand it without talking down to them or beating them over the head with it.

Latest articles by Holly Jennings

18 articles written by this author

Upgrade Promotions and Bonus Offers of December 2024

Earn a checking account bonus of $200 by getting the Upgrade Card and making 3 qualifying transactions.

Holly Jennings 23 July 2024
Upgrade Promotions and Bonus Offers of December 2024

Varo promotions and bonus offers of December 2024

Earn $25 with Varo by referring a friend. See the fine print on how to earn this bonus here.

Holly Jennings 9 July 2024
Varo promotions and bonus offers of December 2024

How to start a franchise

To start a franchise business, you'll need to evaluate costs and financing options, write a business plan, hire employees and more.

Holly Jennings 15 February 2024
How to start a franchise

Business taxes guide: Forms to file and when they’re due

Navigate your business taxes with these forms, deadlines and filing tips for small businesses.

Holly Jennings 13 February 2024
Business taxes guide: Forms to file and when they’re due

Small business accounting: What is it and how to start

Mastering the accounting and bookkeeping for your business can help maximize success and minimize penalties.

Holly Jennings 13 February 2024
Small business accounting: What is it and how to start

Credit utilization ratio: What it is and how to calculate it

A credit utilization ratio measures your credit balance owed to your credit limit. Learn why keeping a ratio under 30% can improve your credit score.

Holly Jennings 11 January 2024
Credit utilization ratio: What it is and how to calculate it

What is an authorized user on a credit card?

Primary account holders can add an authorized user to a credit card to build their credit history. But purchases they make could become your responsibility.

Holly Jennings 10 January 2024
What is an authorized user on a credit card?

Does applying for a credit card hurt your credit?

Applying for a new card can lower your credit score by a few points but could help your credit mix and utilization.

Holly Jennings 9 January 2024
Does applying for a credit card hurt your credit?

What are the three credit bureaus?

Experian, Equifax and TransUnion are the three major credit bureaus, or credit reporting agencies. See how they work in this guide.

Holly Jennings 9 January 2024
What are the three credit bureaus?

How to buy a business

Discover the essential steps and strategies for buying a business, from what business to buy to closing the deal.

Holly Jennings 20 December 2023
How to buy a business
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