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Top 8 Alternative Investing Platforms

Leading alternative investing apps include SoFi, Gemini, Vinovest, Yieldstreet and more.

In 2025, experts remain optimistic about growth in alternative investments as we wait to see how the new administration’s policy changes affect alternative markets. Rates are expected to normalize, possibly making it a good time to look beyond traditional assets.

Learn what constitutes an alternative asset and see some of the top alternative investing platforms if you want to diversify your portfolio with this burgeoning asset class.

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8 alternative investment platforms

  1. Invest in crypto: Gemini
  2. Invest in expert-run alternative asset funds: SoFi Invest®
  3. Invest in wine and whiskey: Vinovest
  4. Invest in a variety of alternative assets: Yieldstreet
  5. Invest in fractional shares of rental homes: Ark7
  6. Invest in private real estate, private credit and venture capital: Fundrise
  7. Invest in art: Masterworks
  8. Invest in event contracts: Kalshi

1. Invest in crypto

Gemini Cryptocurrency Exchange

9 Excellent

Go to site
Available asset typesCryptocurrency
Signup bonusGet a Finder exclusive offer, $25 in bitcoin
when you trade $100 with the code Finder25

2. Invest in expert-run alternative asset funds

SoFi Alt Assets

8.2 Great

Finder Award

Go to site Read review
Available asset typesStocks, Options, Mutual funds, ETFs
Minimum Investment $500
Annual FeeManagement fees vary by fund
Signup bonusGet up to $1,000 in stock
when you fund a new account within 30 days

3. Invest in wine and whiskey

Vinovest

6.6 Standard

Go to site Read review
Available asset typesWine, Whiskey
Minimum Investment $1,000
Annual FeeManagement fee starts at 2.5% annually
Signup bonusN/A

4. Invest in a variety of alternative assets

Yieldstreet

7 Great

Go to site Read review
Available asset typesReal estate, Art, Other
Minimum Investment $10,000
Annual Fee1–4%
Signup bonusN/A

5. Invest in fractional shares of rental homes

Ark7 Real Estate Investing

Go to site
Available asset typesReal estate
Minimum Investment $20
Annual Fee8-15% monthly asset management fee
Signup bonusN/A

6. Invest in private real estate, private credit and venture capital

Fundrise

7.4 Great

Read review
Available asset typesReal estate, Private credit, Venture capital
Minimum Investment $10
Annual Fee0.15% and 0.85–1.85%
Signup bonusN/A

7. Invest in art

Masterworks

7.2 Great

Read review
Available asset typesArt
Minimum Investment $5,000
Annual Fee1.5%
Signup bonusN/A

8. Invest in event contracts

Kalshi

Read review
Available asset typesEvent contracts
Minimum Investment $0
Annual Fee$0
Signup bonusN/A
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What Matt thinks about real estate investing

REITs are a great way to diversify a portfolio outside traditional investments and can be attractive for their competitive dividends and long-term capital appreciation. REITs let anyone invest in large-scale, income-producing real estate, and they've been a favorite among investors looking for a steady stream of income for decades.

— Matt Miczulski, Editor, Investments.

What is alternative investing?

An alternative investment, or alt, is an investment in any asset class other than conventional types of investments.

“Alternative investing consists of investments that typically fall outside the normal stocks, bonds and cash trifecta,” explains Stephen Kates, CFP®, founder of Clocktower Financial Consulting. “Categories like private equity, venture capital, private debt, commodities and sometimes real estate are all considered alternative investments.”

Alternative investments can include but aren’t limited to:

Basically, if it isn’t stocks, bonds or any other traditional asset and you can invest in it, it’s an alternative asset.

A photo of Stephen Kates

Current state of alternative investing

Alternative investing is buzzing this year. Managers are looking for more investors by lowering minimums or democratizing access to these categories through funds and ETFs (exchange-traded funds). I expect we will continue to see more accessible alternatives as consumers learn more about them and seek out assets that are less correlated to the gyrations of the stock and bond markets.

— Stephen Kates, CFP®

How to invest in alternative assets

It’s now easier than ever to invest in alternative assets, and new markets emerge regularly. Technological advancements have spurred not only the popularity of alts but also the accessibility, giving everyday investors access to new markets and potentially profitable investment opportunities that used to be out of reach.

Retirement-focused investors can consider self-directed individual retirement accounts (IRAs) as a way to invest in alternative assets. These IRAs are specifically designed to accommodate assets not typically permitted by most traditional IRA custodians.

But perhaps the easiest way to invest in alts nowadays is through any of the numerous online brokerages that connect investors with these types of assets.

Advantages of alternative investments

Alternative investing can be particularly advantageous because of its low correlation to stocks and bonds, especially in markets where these conventional investments are underperforming. That’s what Terri Spath, certified financial analyst, certified financial planner and founder of investment advisory firm Zuma Wealth, said about the benefits of adding alts to a portfolio.

“The biggest benefit of alternative investments comes from their low correlation to stocks and bonds,” Spath said. “With stocks bleeding the profits from portfolios and bonds like dead money thanks to inflation and interest rates, alternatives are where we are putting a lot of client money.”

While alternative assets can help reduce a portfolio’s market risk, they can also give investors exposure to potentially lucrative investments.

“Alternative investments are often attractive from both a risk perspective and a return perspective,” says Robert R. Johnson, a professor of finance at the Heider College of Business at Creighton University. “From a risk standpoint, alternative investments are often viewed as good diversification vehicles … Alternative investments are also often attractive from solely a return standpoint, because the returns from asset classes such as venture capital and hedge funds can … be greater than the returns from the more traditional classes.”

Here are some of the main advantages of alternative investing.

  • Diversification. With their low correlation to conventional investments, alternative assets can help diversify your portfolio, reduce market risk and maximize your overall returns.
  • Potential for bigger returns. Though they may be riskier, returns from alternative investments such as venture capital and hedge funds can also be greater than the returns from the more traditional asset classes.
  • Interesting and exciting investment opportunities. From vintage cars and real estate to investing in crypto or the next big startup, alternative investments can add some flair to a portfolio for investors who want more than stocks and bonds.

Risks of alternative investments

Alternative investments are generally more complex than traditional investments. They can also have higher fees, and many aren’t regulated by the US Securities and Exchange Commission (SEC), which means investors need to spend more time doing their homework due to the potential risks involved.

They’re also known for being relatively illiquid compared to traditional investments, which means investors should expect to have their money tied up for a longer period.

“One of the biggest problems with many alternative investments is a lack of liquidity,” says Johnson. “Other assets, like commercial and residential real estate have significant transaction costs and can be converted into cash over a longer period and with greater price uncertainty. This is an aspect of many alternative investments that the purveyors of those investments often times gloss over.”

So, while alternative assets provide investors with a great diversification tool and the potential for a higher return, investors need to be aware of the unique risks associated with these investments.

These are some of the biggest risks of investing in alternative assets.

  • Lack of regulation. Many alternative assets aren’t regulated by the SEC, which means they don’t have the same safeguards as traditional investments. This can lead to an increase in fraud, especially if the investment is complex.
  • May be highly illiquid. Some alternative assets lack a secondary trading market or tend to be illiquid because of their complexity and the difficulty in valuing them. Others have lock-up periods that prohibit investors from accessing their money should they need to sell. With some alternatives, it could be years before you can sell out and liquidate the asset.
  • Can be highly volatile with large variations in returns. There are no guarantees in any investment, but alternative assets can be especially volatile and produce large variations in their returns.
“Investors should be wary of anything that sounds too good to be true,” warns Kates. “Private investments often have long lockup periods and may not always be priced like their public counterparts. Fees can be high, which will cut into returns. Research and due diligence are necessary before investing.”

Bottom line

Because of their low correlation to traditional assets, alternative investments can be a diversification option for investors. Before jumping in, however, consider your time commitment and risk tolerance. Understanding what you’re investing in and the associated risks is especially true with alternative assets due to their increased complexity and lack of federal regulations.

Frequently asked questions

What is an alternative investing platform?

An alternative investing platform offers access to alternative assets, such as cryptocurrency, real estate or art.

What are four examples of alternative investments?

Four examples of alternative investments include real estate, artwork, precious metals and investment-grade wine.

What is the best alternative to the stock market?

The best alternatives to the stock market may be assets that do well when stocks underperform. These assets can include bonds, which tend to move in the opposite direction of stocks, and real estate, which has no correlation to the stock market.

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To make sure you get accurate and helpful information, this guide has been edited by Holly Jennings as part of our fact-checking process.
Matt Miczulski's headshot
Written by

Editor, Investments

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full bio

Matt's expertise
Matt has written 208 Finder guides across topics including:
  • Trading and investing
  • Broker and trading platform reviews
  • Money management
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Co-written by

Contributor

Lena Borrelli is an experienced finance writer with a deep understanding of personal finance, investing and consumer banking. Her work has been featured in top-tier publications such as Forbes, TIME, Bankrate, Moneywise and Annuity.org, where she provides expert insights on financial trends, smart money management and emerging fintech solutions. With a background in personal finance and content strategy, Lena specializes in breaking down complex financial topics into clear, actionable advice for readers. When she is not writing or scanning the news for the latest headlines, she is happiest spending time in the Florida sunshine with her husband and two pups. See full bio

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